TRUST – AUSTRALIA

Bendigo Bank, AustralianSuper, PayPal and NRMA Insurance are Australia’s most trusted finance and insurance brands

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Nov-23

The Roy Morgan Trusted Brand Awards for 2023 in the key finance and insurance categories have been presented to Bendigo Bank, PayPal, AustralianSuper, NRMA Insurance and HBF. Other finalists in these categories included the Commonwealth Bank, ING, American Express, QSuper, Australian Ethical and insurance brands RAC, RACQ, HCF and Bupa. The Roy Morgan Trusted Brand Awards bring together outstanding companies and brands from across a range of industries to celebrate and recognise the unmatched levels of trust these organisations hold when compared to their competitors in their respective categories.

CORPORATES
ROY MORGAN LIMITED, BENDIGO BANK, PAYPAL AUSTRALIA PTY LTD, AUSTRALIANSUPER PTY LTD, NRMA LIMITED, HBF HEALTH LIMITED

Bendigo Bank is the most trusted agribusiness bank among Australian farmers, followed by NAB and CBA

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Oct-23

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers looking at trust and distrust in the nation’s agricultural sector shows that Bendigo Bank is the most trusted agribusiness bank in 2023. Farmers commended Bendigo Bank for its community support, long-term relationships with farmers, the provision of reliable customer service, and for providing solutions locally. The next most trusted banks in the agribusiness sector were National Australia Bank and the Commonwealth Bank. The higher Net Trust Score for Bendigo Bank was largely driven by higher trust among sheep farmers; however, dairy farmers ranked CBA as the most trusted bank. Differences were also evident among beef, horticulture and other livestock farmers. The findings of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on 1,002 in-depth interviews with Australian farmers conducted during July 2023.

CORPORATES
ROY MORGAN LIMITED

Trust and Distrust in the Not-for-Profit Sector

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jul-23

Join Roy Morgan CEO Michele Levine to discover how trusted the not-for-profit sector is, whether high-net-worth donors are more trusted than other Australians in relation to this sector, which Australians are most likely to donate to charities, and what the not-for-profit industry can do to become more trusted. Michele will unpack these insights from more than 100,000 respondents.

CORPORATES
ROY MORGAN LIMITED

Trust and Distrust in the Real Estate Industry

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jul-23

Join Roy Morgan CEO Michele Levine to discover how trusted or distrusted the real estate sector is, where real estate agents are ranked, what is driving trust and distrust in the real estate sector, and what the real estate industry can do to become more trusted. Michele will unpack these insights from more than 100,000 respondents.

CORPORATES
ROY MORGAN LIMITED

Australian farmers are twice as likely to use agribusiness brands they trust

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-23

A special Roy Morgan Agribusiness Survey of Australian farmers looking at trust and distrust in Australia’s agricultural sector shows that farmers who trust a particular agribusiness brand are 127% more likely to have used that brand in the past 12 months. These findings show a direct correlation between trust and brand use – those who trust a brand are much more likely to use them, and to use them regularly, while the reverse is true for those who distrust brands. The research also found that the top reason farmers trust agribusiness brands is a ‘strong customer relationship’, followed by ‘good customer service’ and a ‘good track record, indicating that relationship building in agribusiness is paramount in driving trust and gaining repeat business from farmers. Elders was the most trusted agribusiness brand by Australian farmers in 2022, while NAB emerged as the most trusted bank for agribusiness. The Roy Morgan Farmer Agribusiness Brand Trust Survey results are based on 1,230 interviews with Australian farmers aged 18 and over, conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Distrust behind recent election losses for the Liberals

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Apr-23

The Liberal Party suffered a crippling and unexpected loss in the Aston by-election in early April, losing the once safe seat in Melbourne’s outer eastern suburbs to Labor – the first time a government has won a seat off an opposition at a federal by-election since 1920. This latest loss came only a week after the Liberals suffered defeat at the New South Wales election, following losses at the federal, Victorian and South Australian elections in 2022. Roy Morgan’s data has consistently shown that the Liberal Party, as well as its leaders, are suffering from deep levels of distrust (far outweighing their levels of trust), while the Labor Party has generally recorded near equal levels of trust and distrust. Roy Morgan CEO Michele Levine says that before the Liberal Party can re-gain the trust of the Australian people and form government again, it must first neutralise its high levels of distrust. This must be a key focus for the opposition between now and the next federal election.

CORPORATES
ROY MORGAN LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

Supermarkets remain the most trusted while Qantas’ reputation crashes and distrust for Optus and Medibank soars

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-23

Retail heavyweights have continued to lead the way in the latest Roy Morgan ‘Net Trust’ rankings. The top five most trusted brands are unchanged for a fifth straight quarter – Woolworths, Coles, Bunnings, ALDI and Kmart. The previously highly trusted Qantas has fallen from the 9th most trusted brand in the September quarter to the 40th most trusted brand in the December quarter. The brand now records only marginally more trust than distrust, whereas in the past its trust far surpassed its distrust. The September 2022 data breach has caused Optus’ Net Distrust Score to deteriorate significantly, moving from the 17th most distrusted brand in the September quarter, to the 2nd most distrusted brand in the December quarter. Medibank suffered a similar fate as a result of their own data breach in October 2022. The private health insurer was previously a trusted brand, but has now become the 14th most distrusted brand in the country. Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s most trusted and most distrusted brands.

CORPORATES
ROY MORGAN LIMITED

Retailers continue to hold top spots as most trusted while Qantas, ABC, Shell, TikTok and Pfizer more distrusted this quarter in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Dec-22

Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The Roy Morgan Net Trust rankings for the 12 months to September 2022 shows that the top five most trusted brands are unchanged for a fourth straight quarter – Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart. However, Qantas has fallen three places from 6th place to become the 9th most trusted brand. The ABC has also fallen three places, from the 15th to 18th most trusted brand, although it is still the most trusted media brand. Meanwhile, Harvey Norman has entered the top five most distrusted brands for the first time, while Shell has risen four places to become the 12th most distrusted brand. TikTok jumped eight places on the distrust ladder to become the 13th most distrusted brand, joining fellow social media giants Facebook/Meta (1st) and Twitter (16th) in the top 20 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

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ROY MORGAN LIMITED

Roy Morgan Trusted Brand Awards 2022: Australia’s most trusted brands in five key services and communications industries

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Nov-22

Roy Morgan presented the inaugural Roy Morgan Trusted Brand Awards for 2022 in mid-October. Victoria-based ISP Aussie Broadband has taken out the inaugural award in the telecommunications category ahead of iiNet and TPG, and it has been Australia’s ‘Most Trusted Brand in Telecommunications’ since December 2020. The Salvation Army has won the inaugural ‘Most Trusted Brand in Charities’ Award after regaining top position in the category in June 2021. The excellent performance of Australia Post in dealing with the challenges of staff shortages caused by the pandemic and record high parcel deliveries, has been recognised in its victory in the ‘Most Trusted Brand in Services’ category, ahead of fellow finalists Wesfarmers and Choice. There was never much doubt which brand would emerge as the ‘Most Trusted Media Brand’, with the ABC leading this category since the inception of the survey four years ago. Meanwhile, Australia’s national research organisation the CSIRO is the inaugural winner of the ‘Most Trusted Brand in Government Services’ for 2022. The CSIRO has led the category for over two years and was one of only two finalists in the category to score a positive Net Trust Score – the other being Medicare in second place.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, SALVATION ARMY, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

NAB is the most trusted agribusiness bank among farmers, followed by Rural Bank and Rabobank

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Nov-22

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers measured trust and distrust in the nation’s agricultural sector. National Australia Bank has emerged as the most trusted bank in the agribusiness sector in 2022, with farmers commending NAB for maintaining good relationships with farmers, for their reliability, good service and high standards. Farmers also trusted Rural Bank and Rabobank for their commitment to customer relationships, as well as their good service and reliability. Trust towards individual agribusiness banks varied by farmer demographics, with Rural Bank and Rabobank receiving high trust scores among Victorian farmers, while ANZ was most trusted in South Australia. Dairy farmers were more trusting of agribusiness banks overall, with all six banks measured in the survey recording higher Net Trust Scores among this group of farmers. Rural Bank and Rabobank were more trusted among wool farmers. The results of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on detailed interviews with 1,230 Australian farmers conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, RURAL BANK LIMITED, RABOBANK AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ