Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Dec-15

A Roy Morgan Single Source survey has found that 6.2 per cent of Australians aged 14+ ate turkey in an average seven-day period in the year to September 2015. The survey also shows that 12 per cent of Australian eat turkey in the month of January, while turkey consumption reaches its lowest point in August (3.4 per cent). Analysis of turkey consumption in January over the last five years shows that 16.2 per cent of Australians aged 50-64 eat turkey in January, ahead of the 65+ age group (14.2 per cent). Meanwhile, 13.2 per cent of Australians born in Australia eat turkey in January, ahead of those born in the UK (11.6 per cent). People identifying as Presbyterian (15.4 per cent), Anglican (13.9 per cent) and Methodist (14.0 per cent) also come in above-average for seasonal turkey-eating compared with those of other faiths.

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