VACATIONS – AUSTRALIA

Have yoga mat, will travel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians who practise yoga either regularly or occasionally has more than doubled from 910,000 to 1,836,000 in the last decade. The survey, which was carried out between January 2013 and December 2014, shows that Australians who practise yoga are almost 150 per cent more likely than the average Australian aged 14+ to want to go to India on holiday. Yoga-practising Australians are also 142 per cent more likely than the average Australian to visit domestic destinations such as the Mt Buffalo, Mt Baw Baw and Lake Mountain region

CORPORATES
ROY MORGAN RESEARCH LIMITED

Quality trumps quantity for well-heeled Australian travellers

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Original article by Jamie Freed
The Australian Financial Review – Page: 12 : 19-Feb-15

Many affluent Australians prefer local holidays of short duration rather than long-haul overseas trips, due to being cash-rich but time-poor. The 2015 Australian Luxury Travel Survey indicates that two-thirds of respondents showed a preference for luxurious long weekends in local resorts. The survey was commissioned by travel agent network Virtuoso and Queensland resort qualia

CORPORATES
VIRTUOSO LIMITED, QUALIA, HAMILTON ISLAND LIMITED, LINDBLAD EXPEDITIONS

A friend’s spare room in Australia or a 4-star resort in Asia?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-15

A Roy Morgan Single Source survey has found that 36 per cent of Australians aged 14+ whose last long holiday was domestic chose to stay at the homes of friends or relatives. The survey, which was carried out in the year to December 2014, also shows that 21 per cent opted for paid accommodation such as fully self-contained rental flats, apartments or houses, while 11 per cent stayed at four-star hotels or resorts. In contrast, 33 per cent of Australian holiday-goers whose last long trip was in Asia chose to stay at either four-star hotels or resorts, while 28 per cent opted for standard hotels/motels or resorts

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ROY MORGAN RESEARCH LIMITED

Australian holiday-goers get their culture fix

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-15

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited at least one art gallery or museum on their last holiday. The survey, which was carried out in the two years to October 2014, also shows that 36 per cent of Australians who went overseas for their last holiday visited at least one art galley or museum. Some 75 per cent who travelled to Europe for their last holiday visited an art gallery or museum. Meanwhile, 14 per cent of Australians whose last holiday was domestic visited at least one museum or art gallery

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN STOCKMAN’S HALL OF FAME, MUSEUM OF CENTRAL AUSTRALIA

Do bricks and mortar travel agents have a future?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Aug-14

A Roy Morgan Single Source survey has found that 4,715,000 Australians took an overseas holiday in the year to June 2014. Some 47 per cent used a conventionial bricks-and-mortar travel agent, while 16 per cent booked their holiday via an online-only agency. In contrast, 71 per cent of Australians booked an overseas holiday via a bricks-and-mortar travel agent in the year to June 2007, while just six per cent used an online-only agency

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ROY MORGAN RESEARCH LIMITED

More Australian holiday-makers choosing to cruise

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-14

A Roy Morgan Single Source survey has found that 10,699,000 Australians aged 14+ took at least one holiday of at least three nights’ duration in the year to June 2014. Some 4.5 per cent of these people opted for a cruise holiday for their last long trip, compared with just 3.2 per cent in the year to June 2011. The South Pacific was the most popular cruise destination in the year to June 2014, while 33.4 per cent of Australians who opted for a cruise holiday were in the 50-64 age group and 37.5 per cent were aged 65+

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&O CRUISES AUSTRALIA LIMITED, THE PENINSULAR AND ORIENTAL STEAM NAVIGATION COMPANY, ROYAL CARIBBEAN CRUISES LIMITED