Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-15

A Roy Morgan Single Source survey has found that in the year to September 2014, some 12.8 per cent of Australians aged 14+ agreed that they would like to holiday in New Zealand at some point in the next two years. This compares with 13.9 per cent in the six months to September 2010. In contrast, the number of Australians who would like to holiday in the US has risen from 15.2 per cent to 18 per cent over the same period

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ROY MORGAN RESEARCH LIMITED, AIR NEW ZEALAND LIMITED – ASX AIZ, NEW ZEALAND TOURISM BOARD