VEGETABLE TRADE – AUSTRALIA

Supermarkets dominate fruit and vegetable trade – even among people shopping at produce markets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jul-15

A Roy Morgan Single Source survey has found that 87 per cent of Australian grocery buyers aged 14+ bought fresh fruit and vegetables during an average week in the year to March 2015. Some 72 per cent bought fruit and vegetables at a supermarket in an average seven days, while 11 per cent shopped for fresh produce at a market or stall. The survey also shows that 54 per cent of consumers who bought fruit and vegetables at a market or stall also did so at a supermarket.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW

Growers grumpy over hidden fees as Woolies makes us eat our vegies

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Original article by Blair Speedy
The Australian – Page: 17 : 31-Jul-14

Scott Davidson, head of produce at Woolworths, says the recent fresh food promotion featuring celebrity cook Jamie Oliver lifted sales in the category by 7% per customer and store visit. Over the six-week period in June and July 2014 the supermarkets chain says it sold an extra four million kilograms of fresh fruit and vegetables. However AusVeg, the lobbying body for the producers, says many are unhappy at having had to contribute $A0.40 a crate to the cost of the marketing push

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, AUS VEG