Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ (or one-third of the population) buy at least one chocolate bar in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that 4.9 million Australians bought a chocolate bar at a supermarket (76 per cent of the chocolate bar buying public). Some 498,000 people (eight per cent of chocolate bar buyers) made their purchase at a convenience store or petrol stations, while 86,000 people used a vending machine and 81,000 shopped for chocolate bars at a milk bar or corner store.

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