Emirates still top brand associated with Melbourne Cup

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

New research from Roy Morgan shows that Emirates is still the top brand associated with the Melbourne Cup, two years after the Dubai-based airline ended its naming rights sponsorship of Australia’s most watched horse race. Nearly 3.9 million Australians (19%) associate Emirates with the Melbourne Cup, down from a high of 5.3 million (27%) in 2016. Emirates held naming rights sponsorship for the Cup from 2004 to 2017. New naming rights sponsor Lexus is associated with the Cup by nearly 830,000 Australians (4%). However, recognition rises to 10% among Australians who watch the Cup on TV and to 15% among Australians who bet on horse racing in an average week. Lexus signed a five-year naming rights sponsorship agreement for the Melbourne Cup, covering the years 2018-2022 and has ground to make up on previous sponsor Emirates, which had a sponsorship association of 9% in its first year. Other sponsors Australians associate with the Melbourne Cup include Myer, Foster’s, AAMI and Sky Channel. Sponsorship recall is higher for all key brands among those who bet on horse racing, ahead of those who watch the race on TV.

CORPORATES
ROY MORGAN LIMITED, THE LEXUS MELBOURNE CUP, EMIRATES AIRLINES, LEXUS, MYER HOLDINGS LIMITED – ASX MYR, FOSTER’S GROUP LIMITED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, SKY CHANNEL PTY LTD

Melbourne Cup in turmoil as ratings and attendance plunge in 2019

Original article by Roy Morgan
Media Update – Page: Online : 7-Nov-19

TV viewership of the Melbourne Cup has plunged in 2019, dropping by more than half-a-million viewers compared to 2018 (a drop of 28% in only one year) and down over 330,000 in Melbourne – the home of the race. In total 1.324 million Australians in the 5 Capital Cities tuned in to Network 10’s coverage of Australia’s most important horse race. Sydney viewing was down by over 100,000 and down by tens of thousands in Brisbane, Perth and Adelaide. As reported yesterday attendance at the Melbourne Cup was only 81,408, the lowest attendance for nearly a quarter of a century since 1995. In line with plunging attendance figures, TV viewership was down across the whole day including the Race, Presentation, Mounting Yard and other viewing segments. Attendance at the Melbourne Cup has now dropped for five years in a row and is a clear indicator of problems facing Australia’s Racing Industry which Roy Morgan shows has among the highest level of distrust of all sports.

CORPORATES

Aussie winner declared bad for the bookies

Original article by Mark Schliebs
The Australian – Page: 6 : 6-Nov-19

TAB has reported that its turnover for the 10 races at Flemington on 5 November was $160.7m, which is 5.9 per cent lower than previously. TAB’s turnover on the Melbourne Cup itself was $106m. TAB processed up to 108,000 bets per minute on Cup Day, while the numbers of wagers process by Sportsbet peaked at 35,000 per minute. Racing Victoria CEO Giles Thompson says the fact that an Australian-bred and trained horse won the Melbourne Cup is likely to have affected bookmakers’ profits, as many punters backed the local horse.

CORPORATES
TAB LIMITED, TABCORP HOLDINGS LIMITED – ASX TAH, SPORTSBET AUSTRALIA, RACING VICTORIA LIMITED, BETEASY PTY LTD, LADBROKES GROUP PLC, MELBOURNE RACING CLUB

How a bunch of blokes beat the sheiks and princes to deliver an Aussie Cup

Original article by John Stensholt
The Australian – Page: 1 & 7 : 6-Nov-19

Vow And Declare, the first Australian-bred horse to win the Melbourne Cup since 2009, was passed in at the 2017 Inglis Classic Yearling Sale. The horse was bred by builder and hobby breeder Paul Lanskey; it had a reserve of $60,000 but failed to attract a bid. Vow And Declare was subsequently bought by a diverse group of investors from across Australia. Trainer Danny O’Brien was cleared over a long-running cobalt scandal in 2018, while it was the first Melbourne Cup win for jockey Craig Williams in his 16th attempt.

CORPORATES
LANSKEY CONSTRUCTIONS

Sheik up, as McEvoy streaks to third Cup

Original article by Chip Le Grand
The Australian – Page: 1 & 6 : 7-Nov-18

The Godolpin racing stable of Dubai’s Mohammed bin Rashid al Maktoum has won its first Melbourne Cup after trying to do so for two decades. Godolphin’s "Cross Counter" has become the first British-trained horse to win the prestigious race, with jockey Kerrin McEvoy riding a Melbourne Cup winner for the third time. Race favourite "Yucatan", which is part-owned by businessman Lloyd Williams, finished in 11th place. Another horse owned by Williams, "The Cliffs of Moher", was put down after fracturing its right shoulder.

CORPORATES
GODOLPHIN RACING

Williams chasing Cup three-peat

Original article by James Thomson
The Australian Financial Review – Page: 3 : 6-Nov-18

Australian businessman Lloyd Williams is confident of winning a seventh Melbourne Cup with Irish horse "Yucatan". Williams is a co-owner of the Cup favourite, whose other owners include fellow entrepreneurs Brian Singer, Alan Green and Gerry Ryan. Williams is also the co-owner of another Melbourne Cup contender, "The Cliffs of Moher". Horses owned by Williams won the Melbourne Cup in 2016 and 2017.

CORPORATES
COOLMORE STUD

Field wide open as VRC spruiks media rights

Original article by Max Mason
The Australian Financial Review – Page: 28 : 18-May-18

Victoria Racing Club hopes to use a new broadcasting rights deal for the Melbourne Cup carnival to attract more people to Flemington Racecourse for the event, arguing that it is more than just about horse racing. The VRC has not issued a tender for the four-day carnival since Seven West Media gained the rights in 2002. VRC CEO Neil Wilson says it is open to deals with more than one partner, including a sub-licensing arrangement.

CORPORATES
VICTORIA RACING CLUB LIMITED, THE LEXUS MELBOURNE CUP, SEVEN WEST MEDIA LIMITED – ASX SWM, TWITTER INCORPORATED

Lexus set to be named as Cup sponsor as prizemoney rises

Original article by Brendan Cormick
The Australian – Page: 36 : 8-Nov-17

Lexus is expected to replace Emirates as the naming rights sponsor of the Melbourne Cup, with a deal likely to be finalised in coming weeks. The car-maker is already the sponsor of the Lexus Stakes during the Melbourne Cup Carnival. The Victoria Racing Club is also expected to announce an increase in prizemoney for the Melbourne Cup, although it will still fall well short of The Everest, which boasted prizemoney of $A10m in its first year. More than 90,000 people attended the 2017 Melbourne Cup, which was won by the Lloyd Williams-owned "Rekindling".

CORPORATES
THE EMIRATES MELBOURNE CUP, LEXUS, EMIRATES AIRLINES, VICTORIA RACING CLUB LIMITED, RACING NSW, AUSTRALIAN TURF CLUB LIMITED

Marmelo’s the mother of all Cup tips

Original article by Chip Le Grand
The Australian – Page: 8 : 7-Nov-17

Marmelo, part-owned by property developer Ozzie Kheir and wife Linsey, is current favourite to win the $A6.25 million Melbourne Cup on 7 November. Kheir runs property group Resimax, while Phil Mehrten, who also has an interest in Marmelo, founded Probuild, a construction company that generates around $A2 billion a year in revenue. The Kheirs had an interest in 2011 Cup third-place getter Lucas Cranach and 2014 winner Protectionist. Linsey Kheir was heavily pregnant on both occasions, as is the case at the moment.

CORPORATES
RESIMAX,PROBUILD PTY LTD

Early birds win big as bookies take a bruising

Original article by Rick Wallace
The Australian – Page: 6 : 2-Nov-16

Tabcorp estimates that about $A95m was wagered on the 2016 Melbourne Cup via its TAB outlets in Victoria and New South Wales. Meanwhile, Sportsbet is said to have taken about $A25m worth of bets on the race, compared with $A20m in 2015. It paid out $A13.6m to punters who backed Cup winner Almandin. One Sportsbet customer won $A241,000 on a $A10 bet after correctly picking the first four horses to pass the winning post.

CORPORATES
TABCORP HOLDINGS LIMITED – ASX TAH, SPORTSBET AUSTRALIA, UBET, CROWNBET PTY LTD, THE EMIRATES MELBOURNE CUP