VITAMINS IN HUMAN NUTRITION

Women dominate Australia’s vitamins, minerals and supplements market

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jul-20

New Roy Morgan data shows that 8.24 million Australians aged 14+ (39%) buy vitamins, minerals or supplements in an average six months, up from 7.95 million four years ago. However, taking into account Australia’s population growth since 2016, the proportion of Australians buying these products has declined since 2016. Women comprise the bulk of Australia’s vitamins, minerals or supplements market; 4.88 million women (46%) buy these products, compared to only 3.36 million men (33%). These trends hold up for women and men of all ages but are most pronounced for Australians aged 25 and over. Meanwhile, Chemist Warehouse stands out as the first choice for people buying vitamins, minerals or supplements. Now over 45% of people buying these goods go to Chemist Warehouse, up from 39% four years ago. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED, CHEMIST WAREHOUSE

Checking the health of Australia’s vitamin market

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Sep-15

A Roy Morgan Single Source survey has found that 8.1 million Australians aged 14+ (or 42 per cent of the population) bought vitamins, minerals and/or supplements in any given six-month period in the year to June 2015. This compares with the 6.6 million consumers (36 per cent of the population) who bought them in the year to June 2011. The survey also shows that 49 per cent of Australian women buy vitamins in an average six months, compared with 34 per cent of men. Women aged 35-49 (55 per cent) and 50-64 (53 per cent) are the most likely to purchase these products, while men aged under 25 (14 per cent) are far and away the least likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED