VOTING – AUSTRALIA

Roy Morgan releases new ‘political’ audience segments for advertisers and media agencies to reach Undecided and Swinging Voters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

Roy Morgan Research has announced the launch of a collection of ‘political’ audience segments for use by Australia’s advertisers and media agencies in the lead-up to the Federal Election. The audience segments are available through Roy Morgan’s network of media and data partners across programmatic, premium digital display/video advertising, mobile advertising, email, direct and unaddressed mail. The new audience segments enable advertisers such as political parties and others to precisely target audiences made up of undecided and swinging voters to those concerned with issues such as health, education, the environment, tax, defence, rural and regional issues, unemployment, improving business conditions, crime, workplace and immigration. The segments are available now on Yahoo!7 and Facebook via Acxiom in addition to Eyeota, Near, Mi9, Big Mobile and Greater Data.

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, ACXIOM AUSTRALIA PTY LTD, EYEOTA AUSTRALIA PTY LTD, NEAR, MI9, BIG MOBILE PTY LTD, GREATER DATA

Senate vote reforms ‘will beat challenge’

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Original article by Rachel Baxendale, Phillip Hudson
The Australian – Page: 5 : 21-Mar-16

Special Minister of State Mathias Cormann is confident that the Australian Government’s changes to the voting system for the Senate will be upheld by the High Court. The Family First Party’s Senator Bob Day intends to challenge the validity of the reforms, which were passed by the Senate on 18 March 2016. Constitutional law expert Anne Twomey of Sydney University does not expect the High Court to support any challenge to the reforms.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, FAMILY FIRST PARTY AUSTRALIA LIMITED, HIGH COURT OF AUSTRALIA, UNIVERSITY OF SYDNEY, AUSTRALIAN GREENS, AUSTRALIAN MOTORING ENTHUSIAST PARTY

The politics of holiday destination preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that a person’s Federal voting preference seems to influence the places they would like to take a holiday. The survey, which was carried out in the year to September 2015, shows that Australian electors planning to vote L-NP are 25 per cent more likely than the average voter to name both the Murray Mallee-Mildura-Swan Hill and Toowoomba/Darling Downs regions as a potential domestic holiday destination. ALP voters are 24 per cent more likely to nominate areas of the ACT outside of Canberra, while electors intending to vote for the Greens are 128 per cent more likely to prefer Freycinet National Park and 123 per cent more likely to prefer the Mt Buffalo-Mt Baw Baw-Lake Mountain region. Overseas destinations which appeal to L-NP voters noticeably more than the average Aussie elector include the United Arab Emirates (28 per cent more likely) and the Philippines (21 per cent), whereas ALP voters are 15 per cent more likely to nominate India as somewhere they would like to visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Bid to clean up ‘feral’ Senate

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Original article by Phillip Coorey
The Australian Financial Review – Page: 5 : 20-Mar-15

Liberal Party of Australia MP Tony Smith has urged changes to the voting system for the upper house. Smith has expressed concern that the current system can be "gamed" by independents and minor parties to secure seats in the Senate. He favours a system of optional preference voting for people who chose to vote "above-the-line" on the ballot paper, which would not result in the distribution of preferences. Australian Greens senator Lee Rhiannon has supported the reform push

CORPORATES
LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, NATIONAL PARTY OF AUSTRALIA