Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-15

A Roy Morgan Single Source survey has found that just over 1.1 million Australians aged 18+ drank vodka in an average four-week period (excluding in ready-to-drink beverages) in the year to March 2015. This is virtually unchanged compared with five years ago, despite overall population growth. Meanwhile, the average number of monthly gin drinkers nationwide has grown from 633,000 in the year to March 2010 to 860,000. However, the number of people who drink white rum has fallen from 446,000 in 2010 to 324,000, and tequila consumption is down from 336,000 to 312,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED