Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jul-15

A Roy Morgan Single Source survey has found that 45 per cent of Australians aged +18 drank wine in an average four weeks in the year to March 2015. This compares with 50 per cent in 2007. The survey also shows that 16 per cent of Australians drink cask wine, compared with 30 per cent in 2007. Analysis by gender shows that 18 per cent of men drink cask wine in an average four weeks, compared with 14 per cent of women, while people aged 65+ are almost 60 per cent more likely than the average wine drinker.

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