WOMEN ATHLETES – AUSTRALIA

Premiers cool on PM’s holiday plan

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Original article by Andrew Tillett
The Australian Financial Review – Page: 5 : 16-Aug-23

Prime Minister Anthony Albanese has emphasised that state and territory leaders will ultimately decide whether to declare a public holiday if the Matildas win the FIFA Women’s World Cup. However, South Australian Premier Peter Malinauskas has indicated that he will oppose a public holiday when the national cabinet meets in Brisbane on Wednesday. He estimates that a holiday would cost the state’s economy about $18m; his government will instead provide a "lasting legacy" by investing the same amount of money into women’s sporting facilities.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, SOUTH AUSTRALIA. DEPT OF THE PREMIER AND CABINET, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, MATILDAS

Seven kicks a goal with Matildas’ Cup victory

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Original article by Sophie Elsworth
The Australian – Page: 3 : 9-Aug-23

The FIFA Women’s Wold Cup continues to be a ratings boon for the Seven Network. Data from OzTAM shows that Seven’s broadcast of the Matildas’ win against Denmark on Monday night attracted 3.248 million viewers nationwide, plus an additional 385,000 via its 7plus streaming platform. The Matildas’ 2-0 win to advance to the quarter-finals has become the most-watched program in Australia so far in 2023; the recent must-win match against Canada boasted an average audience of 2.42 million viewers. Seven has the free-to-air rights to 15 World Cup matches, with Optus Sport holding the rights to all 64 matches in the tournament.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, 7PLUS, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, MATILDAS, OPTUS SPORT

Push for Cup public holiday alarms business

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Original article by David Marin-Guzman
The Australian Financial Review – Page: 3 : 9-Aug-23

Australian Industry Group CEO Innes Willox is among the business leaders who have expressed concern about a proposal for a public holiday if the Matildas win the FIFA Women’s World Cup. He says businesses will face additional costs at a time when the economy is already under pressure. Prime Minister Anthony Albanese intends to raise the issue of a public holiday at the national cabinet meeting next week, and is confident that state and territory leaders will support the proposal. The World Cup final will be held in Sydney on 20 August.

CORPORATES
FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, MATILDAS, THE AUSTRALIAN INDUSTRY GROUP, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Most loved Matildas smash Ashes

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Original article by Zoe Samios
The Australian Financial Review – Page: 3 : 2-Aug-23

More than 2.4 million Australians watched the Matildas defeat Canada to advance to the next round of the FIFA Women’s World Cup on Monday night. The match, which was broadcast by the Seven Network and on its 7Plus streaming service, was the first women’s sporting event in Australia to attract an average TV audience of more than two million. The match also had a total reach of 4.7 million viewers, which comprises people who watch at least one minute of content on TV or 15 seconds online. In contrast, the Nine Network’s coverage of the first session of the final day of the fifth Ashes Test attracted just 926,000 viewers; an average of 1.2 million viewers watched later sessions of the match.

CORPORATES
MATILDAS, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

AFLW at war

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Original article by Michael Warner
Herald Sun – Page: 62 & 61 : 3-Oct-19

The AFL Players’ Association says the majority of AFLW footballers support a proposed three-year collective bargaining agreement, and a vote on the deal will be held shortly. However, a group of AFLW players who are dissatisfied with the proposed pay deal has engaged the services of law firm Maurice Blackburn to represent them. Amongst other things, the dissident group contends that AFLW players will receive a pay rise of seven per cent in 2020 when based on hourly rates, rather than 21 per cent as the AFLPA has claimed.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, AUSTRALIAN FOOTBALL LEAGUE PLAYERS’ ASSOCIATION, MAURICE BLACKBURN PTY LTD

AFLW inspires more women to play Australian Football

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-19

A Roy Morgan Single Source shows that more than 550,000 Australian women aged 14+ now play one of the four main football codes. Female participation in Australian Football has increased by 21,000 over the last year, to 176,000, while nearly 400,000 women now play Soccer. Meanwhile, 67,000 Australian women now play Rugby League and 32,000 play Rugby Union. The survey also shows that 207,000 women in New South Wales now play football of one sort or another, followed by Victoria with 139,000 and Queensland with 89,000. Roy Morgan CEO Michele Levine says the increasing interest in women’s sport of all types including the football codes provides an increasingly lucrative platform for companies looking to capture a share of this emerging market while it goes through a significant growth phase.

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ROY MORGAN LIMITED

Women kick goals for television ad spending

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Original article by Darren Davidson
The Australian – Page: 19 : 19-Apr-17

New data shows that the inaugural AFL Women’s league prompted strong growth in TV advertising sales in March 2017 and boosted the audience share of the Seven Network. Metropolitan TV ad sales rose by 15.5 per cent year-on-year in March, while TV ad sales rose by 12.7 per cent overall compared with the same period in 2016. Meanwhile, Seven’s audience share rose from 37.5 per cent in March 2016 to 39.2 per cent, with AFLW matches consistently attracting high ratings.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX FOOTY CHANNEL, SMI MEDIA INCORPORATED, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

Australian women and cricket: 200,000 not out!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 200,000 Australian women aged 14+ (two per cent) reported playing cricket either regularly or occasionally in the year to March 2016. This is 22 per cent higher than in the year to March 2015 (164,000). The survey also shows that the number of women aged 25-34 who play cricket on a regular or occasional basis has risen from 30,000 to 51,000. However, the number of women aged 35-49 who play cricket has fallen from 41,000 to 37,000. Overall, cricket is the 13th-most popular sport/exercise in terms of women’s participation.

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ROY MORGAN RESEARCH LIMITED

Leaders vie to score goals in women’s sport

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Original article by Sarah Martin, Rosie Lewis
The Australian – Page: 8 : 30-May-16

Federal Opposition Leader Bill Shorten notes that women’s sports events account for just seven per cent of Australian TV networks’ overall sports coverage. Shorten aims to address this imbalance by committing an extra $A21m in funding for the ABC to provide greater coverage of women’s sports. Meanwhile, Prime Minister Malcolm Turnbull has indicated that the Government will provide an additional $A60m in funding for the Sporting Schools program.

CORPORATES
AUSTRALIAN LABOR PARTY, AUSTRALIAN BROADCASTING CORPORATION, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Matildas, netball spark surge in women’s sport

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Original article by Michael Bodey
The Australian – Page: 23 : 10-Aug-15

The popularity of women’s sports is rising although this trend is not reflected in TV broadcasting of sports. According to the Australian Sports Commission, reports on women’s sports constitute only 8.7 per cent of TV sports news coverage. Excellent performance of Australian women at the Netball World Cup and at the quarter-finals of the soccer World Cup will no doubt attract more TV viewers.

CORPORATES
AUSTRALIAN SPORTS COMMISSION, FOOTBALL FEDERATION AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX SPORTS AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NETBALL AUSTRALIA, McGUIRE MEDIA PTY LTD, NETBALL AUSTRALIA