AFLW inspires more women to play Australian Football

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-19

A Roy Morgan Single Source shows that more than 550,000 Australian women aged 14+ now play one of the four main football codes. Female participation in Australian Football has increased by 21,000 over the last year, to 176,000, while nearly 400,000 women now play Soccer. Meanwhile, 67,000 Australian women now play Rugby League and 32,000 play Rugby Union. The survey also shows that 207,000 women in New South Wales now play football of one sort or another, followed by Victoria with 139,000 and Queensland with 89,000. Roy Morgan CEO Michele Levine says the increasing interest in women’s sport of all types including the football codes provides an increasingly lucrative platform for companies looking to capture a share of this emerging market while it goes through a significant growth phase.

CORPORATES
ROY MORGAN LIMITED

Women kick goals for television ad spending

Original article by Darren Davidson
The Australian – Page: 19 : 19-Apr-17

New data shows that the inaugural AFL Women’s league prompted strong growth in TV advertising sales in March 2017 and boosted the audience share of the Seven Network. Metropolitan TV ad sales rose by 15.5 per cent year-on-year in March, while TV ad sales rose by 12.7 per cent overall compared with the same period in 2016. Meanwhile, Seven’s audience share rose from 37.5 per cent in March 2016 to 39.2 per cent, with AFLW matches consistently attracting high ratings.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX FOOTY CHANNEL, SMI MEDIA INCORPORATED, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

Australian women and cricket: 200,000 not out!

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 200,000 Australian women aged 14+ (two per cent) reported playing cricket either regularly or occasionally in the year to March 2016. This is 22 per cent higher than in the year to March 2015 (164,000). The survey also shows that the number of women aged 25-34 who play cricket on a regular or occasional basis has risen from 30,000 to 51,000. However, the number of women aged 35-49 who play cricket has fallen from 41,000 to 37,000. Overall, cricket is the 13th-most popular sport/exercise in terms of women’s participation.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Leaders vie to score goals in women’s sport

Original article by Sarah Martin, Rosie Lewis
The Australian – Page: 8 : 30-May-16

Federal Opposition Leader Bill Shorten notes that women’s sports events account for just seven per cent of Australian TV networks’ overall sports coverage. Shorten aims to address this imbalance by committing an extra $A21m in funding for the ABC to provide greater coverage of women’s sports. Meanwhile, Prime Minister Malcolm Turnbull has indicated that the Government will provide an additional $A60m in funding for the Sporting Schools program.

CORPORATES
AUSTRALIAN LABOR PARTY, AUSTRALIAN BROADCASTING CORPORATION, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Matildas, netball spark surge in women’s sport

Original article by Michael Bodey
The Australian – Page: 23 : 10-Aug-15

The popularity of women’s sports is rising although this trend is not reflected in TV broadcasting of sports. According to the Australian Sports Commission, reports on women’s sports constitute only 8.7 per cent of TV sports news coverage. Excellent performance of Australian women at the Netball World Cup and at the quarter-finals of the soccer World Cup will no doubt attract more TV viewers.

CORPORATES
AUSTRALIAN SPORTS COMMISSION, FOOTBALL FEDERATION AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX SPORTS AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NETBALL AUSTRALIA, McGUIRE MEDIA PTY LTD, NETBALL AUSTRALIA