WOMEN CONSUMERS – AUSTRALIA

Young Aussie women making up the make-up rules

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that 64 per cent of Australian women aged 14+ buy some kind of make-up in an average six months. The survey, which was carried out in the year to June 2015, also shows that 36 per cent of Australian women buy foundation, ahead of mascara (26 per cent), lipstick (23 per cent), face powder (21 per cent) and eyeliner/eye pencil (19 per cent). Meanwhile, 70 per cent of women aged 18-24 buy make-up in any given six-month period, with 47 per cent buying foundation and 38 per cent buying face powder or mascara.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAYBELLINE, MAC COSMETICS INCORPORATED, L’OREAL AUSTRALIA PTY LTD, AUSTRALIS PTY LTD

‘Set and forget’: a new era of women’s contraception

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-15

A Roy Morgan Single Source survey has found that 47.9 per cent of Australian women between the ages of 18 and 49 now use some form of contraception. The survey also shows that 44.5 per cent of women who use contraception reported taking the Pill as their primary method of birth control in the 12 months to June 2015, compared with 49 per cent in the 12 months to June 2008. The proportion of women using condoms as their primary contraceptive method has fallen from 36.6 per cent to 34.4 per cent over the same period. Meanwhile, the use of IUDs and hormonal implants has risen to 9.9 per cent and 9.5 per cent respectively (up from 5.1 per cent and 5.7 per cent seven years ago).

CORPORATES
ROY MORGAN RESEARCH LIMITED

The cult of Australian cosmetics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 6.3 million Australian women 14+ aged (or 64 per cent) buy make-up of some kind in an average six months. Nine of the 10 best-selling brands are foreign-owned. However, Australian brand Nude by Nature is the 10th biggest-selling brand. It is purchased by 314,000 women (or five per cent of total cosmetics buyers) during an average six months. Other best-selling Australian brands include Napoleon (262,000), Natio (255,000) and Nutrimetics (209,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NUDE BY NATURE, NAPOLEON COSMETICS PTY LTD, NATIO, NUTRIMETICS INTERNATIONAL (AUSTRALIA) PTY LTD, MAYBELLINE, REVLON AUSTRALIA, L’OREAL AUSTRALIA PTY LTD, COVERGIRL, MAC COSMETICS INCORPORATED, MAX FACTOR INTERNATIONAL, OPI

Nivea number one with Australian women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 76.6 per cent of Australian women aged 14+ buy face-care products (moisturiser and/or cleanser) and 68.3 per cent buy hand and/or body lotion in an average six-month period. The survey, which was carried out in the year to March 2015, also shows that the Nivea brand of face-care products is bought by 13.2 per cent of Australian women, ahead of Olay (12.1 per cent) and Neutrogena (5.7 per cent). Meanwhile, 11.3 per cent of Australian women buy Nivea hand and/or body lotion in an average six months, while 9.1 per cent buy Vaseline Intensive Care.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, OLAY, NEUTROGENA CORPORATION, VASELINE INTENSIVE CARE, AVON, AVEENA, DOVE, L’OREAL AUSTRALIA PTY LTD

Women’s active-wear on a winning streak

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jun-15

A Roy Morgan Single Source survey has found that seven per cent of Australian women aged 14+ buy women’s sportswear in any given four weeks, spending an average of $A74. The survey, which was carried out in the year to March 2015, also shows that 22 per cent of women who participate regularly in combative sports such as boxing and martial arts buy active-wear in an average four-week period. Likewise, women who play tennis (21 per cent), netball (21 per cent) or partake in aerobics (16 per cent) on a regular basis are also well above average for purchasing female sportswear.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Tampons, pads and panty liners across the states

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jun-15

A Roy Morgan Single Source survey has found that 50 per cent of Australian women aged 14-54 bought sanitary pads in an average four weeks in the year to December 2014. Meanwhile, 33 per cent bought tampons and 24 per cent bought panty liners. Around one in 10 women in this age group bought all three feminine products in an average month. The research also shows that tampons are most widely bought in Tasmania (38 per cent of women aged 14-54), but women there are less inclined than in other states to buy pads (46 per cent) or liners (20 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Guardian and Chemmart keep customers satisfied

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Mar-15

A Roy Morgan Single Source survey has found that 10 million Australians aged 14+ made at least one purchase from a chemist/pharmacy in any given four-week period in the year to December 2014. Guardian Pharmacy took out the 2014 Roy Morgan Customer Satisfaction Award for Chemist/Pharmacy of the Year, with an overall customer satisfaction rating of 92 per cent. However, 94 per cent of male customers were satisfied with the service they received at Guardian pharmacies, compared with 91 per cent of female customers

CORPORATES
ROY MORGAN RESEARCH LIMITED, GUARDIAN CHEMISTS, CHEM MART PTY LTD, CHEMIST WAREHOUSE, SOUL PATTINSON, DISCOUNT DRUGSTORES PTY LTD

Women watching cricket and going to matches – but it’s still a boy’s club online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that about 450,000 Australians aged 14+ visit the ESPN Cricinfo website in any average four weeks throughout the year, but just 9.5 per cent of visitors (or 43,000) are women. However, women account for 19 per cent (or 121,000) of the 640,000 monthly visitors to the Cricket Australia site. Meanwhile, more than a million women "almost always" watch Test or One-Day matches on TV, and around 800,000 watch Twenty20 matches. Women also comprise a third of Australians who went to a Twenty20 match in the past year, 29 per cent of those who attended a One-Day match and 26 per cent of those who attended a Test match

CORPORATES
ROY MORGAN RESEARCH LIMITED, CRICKET AUSTRALIA, ESPN INCORPORATED, CRICINFO

Common scents: younger women more likely to buy perfume

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that 11 per cent of Australian women aged 14+ bought perfume in an average four-week period in the year to September 2014. However, this rises to 18 per cent for women in the 14-24 age group, compared with 10 per cent of women in the 50-64 age demographic. The proportion of women in the 25-34, 35-49 and 65+ age groups who purchased women’s perfume in any given four weeks was fairly consistent, at around nine per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED