YOGURT – AUSTRALIA

Natural/plain yoghurt more popular than flavoured or fruit yoghurt

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 45.5% of Australians aged 14+ ate natural or plain yoghurt in an average four weeks in the year to March 2019 (up 2.7ppts from four years ago). Some 42.4% of Australians ate flavoured or fruit yoghurt in the year to March (down 6.6ppts compared with four years ago). The survey also shows that the proportion of Australians eating flavoured or fruit yoghurt daily and weekly has fallen by 3.3ppts and 3.1ppts respectively from four years ago, while daily consumption of natural or plain yoghurt has risen by 1.8ppts and weekly consumption is up 1.7ppts. Meanwhile, 49.4% of women eat natural or plain yoghurt in an average four weeks (up 0.7ppts from four years ago) compared to just 41.3% of men (up 4.7ppts), while 45.7% of women eat flavoured or fruit yoghurt in an average four weeks (down 9.8ppts from four years ago) compared to 39% of men (down 3.4ppts).

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ROY MORGAN LIMITED

Natural yoghurt: more than flavour of the month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jan-16

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ reported eating flavoured/fruit yoghurt in an average four weeks during the year to September 2015. This compares with 52 per cent in the year to September 2011. The proportion of Australians who ate natural/plain yoghurt surged from 36 per cent to 43 per cent over the same period. The survey also shows that the proportion of Australian men who ate natural yoghurt in an average four weeks grew from 30 per cent to 36 per cent between October 2010 and September 2015, while the proportion of women eating it rose from 41 per cent to 49 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED