Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-14

A Roy Morgan Research Single Source survey has found that 50.3 per cent of Australians aged 14+ read at least one novel in an average three-month period in the year to March 2014. This compares with 54.9 per cent in the year to March 2004. The survey also shows that Australians who read novels spent 18 hours online in the year to March 2014, which is more than 30 minutes higher than the national average. Meanwhile, 14.3 per cent of Australians now own an e-reader, up from just two per cent in the year to March 2011

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