Original article by Andrew Burrell
The Australian – Page: 19 : 12-Aug-14

Resources entrepreneur Andrew Forrest has launched a new push to boost agricultural exports by Australian producers to China. However Rathbone Wine Group MD Darren Rathbone warns that in his experience there is a significant and lengthy effort needed to gain entry into the Chinese market, and the strategy may not save the struggling wine industry in Australia from further business collapses. Rathbone has established his own distribution network for the Yering Station, Mount Langi Ghiran and Xanadu brands, but says Chinese wine consumers still prefer French labels due to the perceived prestige

CORPORATES
RATHBONE WINE GROUP PTY LTD, YERING ESTATE PTY LTD, MOUNT LANGI GHIRAN ESTATE, XANADU WINES PTY LTD, NUFARM LIMITED – ASX NUF, LVMH MOET HENNESSY LOUIS VUITTON SA, GUCCI GROUP NV