Original article by Julie-Anne Sprague
The Australian Financial Review – Page: 17 : 30-Sep-14

Australian export success story Casella Family Brands plans to target US consumers with premium wines using the Casella label. The move is aimed at capitalising on growing US interest in more upmarket wines than the company’s highly popular but low-priced Yellow Tail label. John Casella says Australian wine producers need to more actively target on-premise trade in the US, which has tended to be neglected due to a focus on wine retailers

CORPORATES
CASELLA FAMILY BRANDS, CASELLA WINES PTY LTD, YELLOW TAIL WINES