Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-14

A Roy Morgan Single Source survey has found that more than 1.5 million Australians aged 14+ intend to purchase an iPhone in the next 12 months. The survey, which was carried out in the six months to June 2014, also shows that 29.4 per cent of iPhone intenders make payments via mobile phone in an average four-week period. Some 14.1 per cent of ING Direct customers intend to purchase an iPhone in the next year, while the ANZ Bank (9.7 per cent) has the highest proportion of intenders among the four major banks

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, ING DIRECT, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA