Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-14

A Roy Morgan Single Source survey has found that 52.8 per cent of Australians aged 14+ purchased bath or toilet soap in an average four-week period in the year to June 2014. This compares with 58.6 per cent in the year to June 2010. Dove is now the most popular brand of soap, with a 12.4 per cent market share, followed by Palmolive (11.9 per cent). The number of Australians who buy supermarket brands has risen by one per cent in the last five years, to 6.4 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, UNILEVER AUSTRALIA LIMITED, COLGATE-PALMOLIVE PTY LTD, COUNTRY LIFE, CUSSONS AUSTRALIA PTY LTD, LUX PTY LTD, NEUTROGENA CORPORATION