Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-14

Roy Morgan Research’s latest Young Australians Survey has found that 49 per cent of children aged 6-13 admired movie stars, rock or pop stars and other celebrities in the year to June 2014. This compares with 54 per cent in the year to June 2012. The survey also shows that the proportion of children who say they want to look cool has fallen from 56 per cent to 54 per cent over the last two years

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