Original article by Sue Mitchell
The Australian Financial Review – Page: 21 : 5-Nov-14

The Iconic has responded to consumer demand by delivering goods to customers on Saturdays. The online clothing retailer also hopes to increase sales by offering same-day delivery on weekdays until Christmas Eve. MD Adam Jacobs notes that the online retail sector is enjoying growth of 14-15 per cent, and he expects this growth to continue. He also expects The Iconic to become profitable much more quickly than most e-commerce businesses

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