Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-14

A Roy Morgan Single Source survey has found that 72 per cent of Australians aged 14+ regard price as an important factor when shopping for household appliances at an electrical store or department store. The survey, which was carried out in the year to June 2014, also shows that the store’s range of products is important to 60 per cent of consumers, followed by service (52 per cent) and the range of brands (50 per cent)

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