Australians put the squeeze on fruit juice brands

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-14

A Roy Morgan Single Source survey has found that 37 per cent of Australians aged 14+ consumed packaged fruit juice in the year to June 2014, compared with 48 per cent in the year to June 2010. Some 7.5 per cent of Australians now drink Berri juices, down from 13.3 per cent in 2010, while consumption of Golden Circle has fallen from 8.0 per cent to 5.6 per cent and Daily Juice consumption is down from 7.2 per cent to 5.2 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, BERRI LIMITED, GOLDEN CIRCLE LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, WOOLWORTHS LIMITED – ASX WOW

Leave a comment