BHP Billiton names spinoff ‘South32’

Original article by Peter Ker
The Australian Financial Review – Page: 5 : 9-Dec-14

BHP Billiton has revealed that the selection of a business name for its proposed spin-off was based on the suggestion of an employee. South32 will be based in Perth and hold BHP’s non-core assets in Australia, South Africa and South America. The name is derived from the location of the bulk of its assets. Brand specialist Designworks also assisted BHP in developing a name for the new company

CORPORATES
BHP BILLITON LIMITED – ASX BHP, SOUTH32 LIMITED, DESIGNWORKS LIMITED, AUSTRALAND PROPERTY GROUP, BANK OF MELBOURNE LIMITED, OFFICEWORKS SUPERSTORES PTY LTD

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