Original article by Paul Smith
The Australian Financial Review – Page: 3 : 10-Dec-14
BHP Billiton has ruled out buying the South32.com domain name, which is owned by a company based in Malibu. It is believed to have demanded $A10m to surrender the name. BHP recently revealed South32 as the name of the spin-off that will hold its non-core assets, and says it was not willing to pay the price being sought by the domain name’s owner. Experts say BHP should have ensured that it owned the .com domain as well as related domain names
BHP BILLITON LIMITED – ASX BHP, .AU DOMAIN ADMINISTRATION LIMITED, FABULOUS DOMAINS, DARK BLUE SEA LIMITED, KARI BIAN FILM COMPANY, SOUTH32 LIMITED, NTEGRITY PTY LTD
Original article by Roy Morgan
Market Research Update – Page: Online : 21-Nov-18
The latest Roy Morgan Net Trust Score Survey, which was conducted in October 2018, shows that Aldi continues to be Australia’s most trusted brand. Bunnings, Qantas and the ABC have also held their positions in the top 10 list of brands with positive net trust scores. However, there have been big moves in the rankings since the July survey. Car insurance group NRMA has fallen from 5th to 7th place, Bendigo Bank has fallen from 7th to 9th place, and Samsung, Myer, RACQ and IGA have fallen out of the top 10 altogether. Kmart, ING, Toyota and Target all saw their Net Trust Scores improve enough to secure a place in the top 10. While trust is essential in the era of fake news, distrust is the real risk to a sustainable future for companies operating in Australia. Brands with large distrust scores include the big four banks, AMP, Telstra, AGL and Coles. Roy Morgan CEO Michele Levine says the key message of the Roy Morgan Net Trust Score survey is that growing distrust can be a disaster, leading to customer churn, loss of market share and in some cases a long slide into oblivion. Understanding what drives trust with customers – and just as importantly with potential customers – is essential to brands wishing to improve their Net Trust Score.
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, NRMA LIMITED, BENDIGO BANK, SAMSUNG ELECTRONICS AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, THE ROYAL AUTOMOBILE CLUB OF QUEENSLAND LIMITED, IGA, KMART AUSTRALIA LIMITED, ING AUSTRALIA HOLDINGS LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, AMP LIMITED – ASX AMP, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, AGL ENERGY LIMITED – ASX AGL
Original article by Matt Chambers, Samantha Bailey
The Australian – Page: 24 : 19-Sep-18
BHP Billiton’s 2018 AGMs in Australia and the UK will include a resolution to formally drop "Billiton" from its name. The resources group has been referring to itself simply as BHP in marketing campaigns for the last 18 months. Many of the assets that BHP gained via the merger with Billiton in 2001 have since been sold or spun off into South32. Meanwhile, BHP chairman Ken MacKenzie has indicated that "social licence" will be taken into consideration when selecting directors in the future.
BHP BILLITON LIMITED – ASX BHP, SOUTH32 LIMITED – ASX S32, ELLIOTT MANAGEMENT CORPORATION
Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-18
The latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, shows that ALDI is Australia’s most trusted brand for the second survey in a row. The grocery retailer is followed by Bunnings, Qantas and the ABC as Australia’s top brands with positive net trust scores. Qantas has improved one place since the previous survey in April, and the ABC has jumped three places from seventh. Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission. It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys since October 2017. Although the big-four banks remain in the top 10 most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS. Roy Morgan CEO Michele Levine notes that Facebook’s distrust score has catapulted it into the #1 ranking on the Roy Morgan top 10 most distrusted media brands, and into the top 10 most distrusted brands in Australia.
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, AMP LIMITED – ASX AMP, FACEBOOK INCORPORATED
Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18
The latest Roy Morgan Net Trust Score survey shows that ALDI is now the most trusted brand in Australia, with improvements in its Net Trust Score lifting the supermarket retailer from third to first. ALDI has come in just ahead of insurer NRMA with Bendigo Bank, Qantas and Bunnings also performing well in the latest survey. Qantas has fallen from its number-one spot as Australia’s most trusted brand to fourth position. ALDI’s main supermarket rivals Woolworths and Coles are rated highly when considering trust but fell behind ALDI on Net Trust Score due to their much higher levels of distrust. According to Roy Morgan CEO Michele Levine, the importance of trust to a brand’s sustainable future is increasingly recognised as a key metric.
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, NRMA INSURANCE LIMITED, BENDIGO BANK, QANTAS AIRWAYS LIMITED – ASX QAN, BUNNINGS GROUP LIMITED
Original article by Supratim Adhikari
The Australian – Page: 19 : 24-May-18
Optus has confirmed that it will discontinue the Virgin Mobile brand in Australia, as part of its strategy to reduce costs. The decision to scrap the brand will result in the closure of about 36 stores and the loss of 200 jobs. Meanwhile, the Federal Court has ordered Optus to pay a $A1.5m fine after it falsely advised broadband customers that they had just 30 days rather than up to 18 months to switch to the NBN when it became available in their area.
SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, VIRGIN MOBILE HOLDINGS (UK) PLC, FEDERAL COURT OF AUSTRALIA, NBN CO LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AMAYSIM AUSTRALIA LIMITED – ASX AYS, THE KANTAR GROUP, TELSTRA CORPORATION LIMITED – ASX TLS
Original article by Matt Chambers
The Australian – Page: 1 & 2 : 15-May-17
BHP Billiton will launch a new advertising campaign which emphasises its heritage as an Australian company that was founded in Broken Hill. The $A10m print and TV advertising campaign was developed in response to concern that people are losing trust in large companies. The Samarco tailings dam disaster in Brazil in November 2015 was also a catalyst for the new ad campaign, which uses the slogan "Think big" and refers to the company solely as BHP. It intends to drop Billiton from its name.
BHP BILLITON LIMITED – ASX BHP, BIG RED COMMUNICATIONS GROUP PTY LTD, ELLIOTT MANAGEMENT CORPORATION, AUSTRALIA. DEPT OF THE TREASURY
Original article by David Ramli, John Stensholt
The Australian Financial Review – Page: 15 & 20 : 8-Mar-16
Australian telco Optus has used market research and focus groups to determine whether consumers would embrace a move to rebrand itself under the "Yes" banner. Optus has been actively securing trademarks using the Yes theme, although the cost of rebranding is seen as one of the problems associated with adopting its long-running tagline as its corporate name. Meanwhile, Optus is planning a major marketing drive ahead of launching its exclusive English Premier League coverage.
SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, VODAFONE HUTCHISON AUSTRALIA PTY LTD, FETCHTV PTY LTD, CRICKET AUSTRALIA, SINGAPORE TELECOMMUNICATIONS LIMITED, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD
Original article by Jessica Gardner
The Australian Financial Review – Page: 19 : 5-Nov-15
Echo Entertainment Group’s shareholders approved a resolution to change its name to The Star Entertainment Group at the 2015 AGM. The listed casino operator also revealed that its domestic revenue was 8.7 per cent higher than previously in the first four months of 2015-16, although revenue from high-rollers fell by 33.8 per cent. Meanwhile, the group intends to rebadge its Queensland casinos as The Star, a brand that it currently uses in Sydney.
ECHO ENTERTAINMENT GROUP LIMITED – ASX EGP, THE STAR, CROWN RESORTS LIMITED – ASX CWN, MELCO CROWN ENTERTAINMENT LIMITED, STANDARD AND POOR’S ASX 200 INDEX
Original article by Simon Evans
The Australian Financial Review – Page: 1 & 9 : 2-Jun-15
Australian-listed Vocation will implement a five-point plan aimed at turning around its fortunes. The vocational education provider will adopt a new business name and rebrand several of its businesses, while more than 40 of its courses will be discontinued. CEO Stewart Cummins is confident that the group will become profitable in 2015-16. Vocation currently boasts just 160 employees, with its workforce cut due to asset sales and redundancies.
VOCATION LIMITED – ASX VET, CUSTOMER SERVICE INSTITUTE OF AUSTRALIA, AVANA EDUCATION PTY LTD, REAL INSTITUTE PTY LTD, BAWM GROUP PTY LTD, ASPIN PTY LTD, ENDEAVOUR COLLEGE OF NATURAL HEALTH, STUDY GROUP INTERNATIONAL, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB