Original article by Matt Chambers
The Australian – Page: 1 & 2 : 15-May-17
BHP Billiton will launch a new advertising campaign which emphasises its heritage as an Australian company that was founded in Broken Hill. The $A10m print and TV advertising campaign was developed in response to concern that people are losing trust in large companies. The Samarco tailings dam disaster in Brazil in November 2015 was also a catalyst for the new ad campaign, which uses the slogan "Think big" and refers to the company solely as BHP. It intends to drop Billiton from its name.
BHP BILLITON LIMITED – ASX BHP, BIG RED COMMUNICATIONS GROUP PTY LTD, ELLIOTT MANAGEMENT CORPORATION, AUSTRALIA. DEPT OF THE TREASURY