Union funds call a truce

Original article by Joanna Mather
The Australian Financial Review – Page: 1 & 4 : 24-Sep-18

Industry Super Australia CEO Bernie Dean says the lobby group has "shelved indefinitely" its anti-bank "fox and henhouse" advertisements. Dean, who has succeeded David Whiteley, was responsible for creating the commercials, which were launched in March 2017. AustralianSuper CEO Ian Silk had been queried by the banking royal commission as to why it had helped to finance what the commission described as political advertising. Silk stated that it was in the best interest of AustralianSuper’s members. Dean says this was a reasonable comment.

CORPORATES
INDUSTRY SUPER AUSTRALIA PTY LTD, AUSTRALIANSUPER PTY LTD, HOST-PLUS, ACTU, VICTORIAN WORKCOVER AUTHORITY, AUSTRALIA. PRODUCTIVITY COMMISSION

Suncorp kept misleading ads campaign

Original article by Michael Roddan, Ben Butler
The Australian – Page: 17 & 20 : 21-Sep-18

The financial services royal commission has been told that Suncorp-owned insurer AAMI faced potential fines of up to $7.2m for misleading advertising in November 2017, but it was fined just $43,800 by the Australian Securities & Investments Commission. The radio ads promoted AAMI’s commitment to completely replace a policyholder’s home if it was destroyed, but failed to disclose that this was subject to a cost limit. AAMI’s in-force premium revenue from these policies was $426m for the year, providing a strong incentive to continue the ad campaign.

CORPORATES
SUNCORP GROUP LIMITED – ASX SUN, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, AUSTRALIA. ROYAL COMMISSION INTO MISCONDUCT IN THE BANKING, SUPERANNUATION AND FINANCIAL SERVICES INDUSTRY, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, FINANCIAL OMBUDSMAN SERVICE LIMITED, AAI LIMITED

Union blitz on work laws

Original article by Ben Schneiders
The Sunday Age – Page: 4 : 11-Mar-18

The ACTU will launch an eight-week advertising campaign on 11 March, aimed at getting Australia’s workplace laws changed through the election of a federal Labor government. The ACTU’s advertisements hit out at big business, and depict workers complaining about lack of work security and struggling to pay their bills. Employer groups contend that current workplace laws give too much power to unions as it is. The ACTU’s campaign is its biggest since its anti-Work Choices campaign against the Howard government between 2005 and 2007, on which it spent $A14.4 million.

CORPORATES
ACTU, AUSTRALIAN LABOR PARTY

Unions to take attack on Cash to marginals

Original article by Ewin Hannan
The Australian – Page: 4 : 31-Oct-17

ACTU secretary Sally McManus says growth in wages has reached a record low since Michaelia Cash became the Employment Minister. The union movement intends to highlight Cash’s ministerial record in an advertising campaign that will focus on Coalition-held marginal seats in Western Australia. Cash has continued to attract scrutiny after her office leaked details of a police raid on Australian Workers’ Union offices.

CORPORATES
ACTU, AUSTRALIA. DEPT OF EMPLOYMENT, AUSTRALIAN WORKERS’ UNION-FEDERATION OF INDUSTRIAL, MANUFACTURING AND ENGINEERING EMPLOYEES, AUSTRALIAN FEDERAL POLICE, AUSTRALIAN LABOR PARTY

Domain launches ad blitz using phrase rival REA tried to ban

Original article by Max Mason
The Australian Financial Review – Page: 9 : 3-Aug-17

Fairfax Media’s Domain property listings business will launch a cross-platform advertising campaign promoting itself as "Australia’s #1 Property App". Domain first used the tagline in early 2016, but rival REA Group challenged this claim in court. The Federal Court upheld REA’s complaint about two of Domain’s ads, ruling that they included false or misleading representations. However, the court ruled that Domain was entitled to claim in ads that it has the nation’s leading property app.

CORPORATES
DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REA GROUP LIMITED – ASX REA, FEDERAL COURT OF AUSTRALIA, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CITIGROUP PTY LTD, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, DDB SYDNEY PTY LTD, MACQUARIE MEDIA LIMITED – ASX MRN, TPG CAPITAL LP, HELLMAN AND FRIEDMAN

Billiton buried in BHP makeover

Original article by Matt Chambers
The Australian – Page: 1 & 2 : 15-May-17

BHP Billiton will launch a new advertising campaign which emphasises its heritage as an Australian company that was founded in Broken Hill. The $A10m print and TV advertising campaign was developed in response to concern that people are losing trust in large companies. The Samarco tailings dam disaster in Brazil in November 2015 was also a catalyst for the new ad campaign, which uses the slogan "Think big" and refers to the company solely as BHP. It intends to drop Billiton from its name.

CORPORATES
BHP BILLITON LIMITED – ASX BHP, BIG RED COMMUNICATIONS GROUP PTY LTD, ELLIOTT MANAGEMENT CORPORATION, AUSTRALIA. DEPT OF THE TREASURY

Telstra thrives on new look tag

Original article by Darren Davidson
The Australian – Page: 25 : 18-Jul-16

Telstra will use its alliance with Olympic Games broadcaster Seven Network to launch a major overhaul of its brand. The telco has developed its rebranding in partnership with creative agency The Monkeys, and will replace its long-running "It’s how we connect" tagline with "Thrive On". Joe Pollard, Telstra’s group managing director of media and marketing, says the new branding is based on the theme that the telco "empowers people to thrive".

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, THE MONKEYS PTY LTD, AUSTRALIAN OLYMPIC COMMITTEE, FEDERAL COURT OF AUSTRALIA

We hate gambling ads? You bet we do

Original article by Rick Wallace
The Australian – Page: 8 : 12-Feb-16

New figures shows that Australian corporate bookmakers spent $A81m on advertising in the year to 31 October 2015, which is 55 per cent higher than previously. Sportsbet accounted for about $A34m of this expenditure, while CrownBet spent $A16m. Federal MP Alan Tudge says many voters have expressed their dislike for gambling ads on TV, and he notes that some state governments are taking action to increase regulation of such advertising.

CORPORATES
SPORTSBET AUSTRALIA, CROWNBET PTY LTD, WILLIAM HILL AUSTRALIA PTY LTD, LADBROKES, BET365 GROUP LIMITED, TATTS GROUP LIMITED – ASX TTS, TABCORP HOLDINGS LIMITED – ASX TAH, VICTORIA. DEPT OF JUSTICE. CONSUMER AND BUSINESS AFFAIRS VICTORIA

Woolies turns to Saatchi for brand refresh

Original article by Sue Mitchell
The Australian Financial Review – Page: 17 : 2-Feb-16

Andrew Hicks has been appointed as the director of marketing at Woolworths, a role he has held in an acting capacity since the resignation of chief marketing officer Tony Phillips in May 2015. Meanwhile, Woolworths has hired advertising agency M&C Saatchi to develop a new marketing campaign for its supermarkets business. Leo Burnett has been the retailer’s creative agency for the last two years, and was responsible for revamping the long-running Fresh Food People campaign. It also developed the not-so-successful Cheap Cheap campaign.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, M&C SAATCHI AGENCY PTY LTD, LEO BURNETT PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD

Lion takes up myth busting to put fizz back into beer

Original article by Simon Evans
The Australian Financial Review – Page: 13 & 18 : 23-Sep-15

Lion CEO Stuart Irvine says consumers widely believe that beer contains a lot of sugar and preservatives, but he notes that the sugar content is actually just 0.1 per cent. The Japanese-owned brewing giant will launch a $A10m marketing campaign during the 2015-16 summer to promote the low sugar content of beer, as part of its strategy to arrest a decline in sales of mainstream beer. Lion is also adding nutrition information to the packaging of its beer brands.

CORPORATES
LION PTY LTD, KIRIN HOLDINGS COMPANY LIMITED, CARLTON AND UNITED BREWERIES, SABMILLER PLC, PETALUMA LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, CROSER WINES, INFRASTRUCTURE AUSTRALIA, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, PLATINUM CAPITAL LIMITED – ASX PMC, TOOHEYS BREWING COMPANY PTY LTD, J BOAG & SON LIMITED, CASTLEMAINE PERKINS LIMITED