Domain launches ad blitz using phrase rival REA tried to ban

Original article by Max Mason
The Australian Financial Review – Page: 9 : 3-Aug-17

Fairfax Media’s Domain property listings business will launch a cross-platform advertising campaign promoting itself as "Australia’s #1 Property App". Domain first used the tagline in early 2016, but rival REA Group challenged this claim in court. The Federal Court upheld REA’s complaint about two of Domain’s ads, ruling that they included false or misleading representations. However, the court ruled that Domain was entitled to claim in ads that it has the nation’s leading property app.

CORPORATES
DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REA GROUP LIMITED – ASX REA, FEDERAL COURT OF AUSTRALIA, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CITIGROUP PTY LTD, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, DDB SYDNEY PTY LTD, MACQUARIE MEDIA LIMITED – ASX MRN, TPG CAPITAL LP, HELLMAN AND FRIEDMAN

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s