Ad spend back 10.6% in March, but newspaper bookings soar 30.2% in response to COVID-19

Original article by Brittney Rigby
Mumbrella – Page: Online : 5-May-20

The media agency-funded advertising expenditure market fell by 10.6 per cent in March, according to Standard Media Index, although newspaper bookings rose 30.2 per cent in response to COVID-19. The full extent of the impact of COVID-19 on advertising expenditure and marketing budgets is yet to be seen, and SMI AUNZ managing director Jane Ractliffe is tipping a decline of around 30 per cent in media agency bookings in April for both Australia and New Zealand.

CORPORATES
SMI MEDIA INCORPORATED

ACCC approves eBay car ads deal

Original article by Lilly Vitorovich
The Australian – Page: 15 : 1-May-20

The Australian Competition & Consumer Commission has approved eBay’s purchase of Cox Automotive Media Solutions, which owns the Carsguide and Autotrader websites. The transaction, which was announced in December, will see eBay combine its Gumtree Australia operations with those of Cox Automotive Media. The ACCC noted that Carsales and Facebook Marketplace both provide significant competition to the Gumtree and Cox Media businesses.

CORPORATES
EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, EBAY INCORPORATED, CARSGUIDE, AUTOTRADER, COX AUTOMOTIVE MEDIA SOLUTIONS, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GUMTREE.COM AUSTRALIA PTY LTD

2020 should deliver some good news for traditional media

Original article by Max Mason
The Australian Financial Review – Page: 15 : 8-Jan-20

GroupM expects Australia’s advertising market to record growth of about five per cent in 2020, compared with four per cent in 2019. Nicola Lewis of Group expects major digital platforms such as Facebook and Google to drive growth in the sector. She also expects traditional media companies to record "modest" growth in advertising revenue. Lewis adds that there could be further growth in the broadcast video-on-demand market as consumers upgrade to new TVs.

CORPORATES
GROUPM COMMUNICATIONS PTY LTD, IPG MEDIABRANDS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, OZTAM PTY LTD

Nine chases NZ media assets in QMS carve-up

Original article by Bridget Carter, Lilly Vitorovich
The Australian – Page: 19 : 30-Oct-19

QMS Media’s board has recommended that shareholders accept a cash offer of $1.22 per share from Quadrant Private Equity, in the latest deal in Australia’s outdoor advertising sector. Meanwhile, Nine Entertainment Company has declined to comment on speculation that it could be interested in buying some of QMS’s assets in New Zealand, including radio stations and its outdoor advertising business. QMS has a 40 per cent stake in MediaWorks, which owns New Zealand TV stations such as TV3 and Bravo, and radio stations such as Magic and The Edge.

CORPORATES
QMS MEDIA LIMITED – ASX QMS, QUADRANT PRIVATE EQUITY PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, MEDIAWORKS (NZ) LIMITED, TV3 NETWORK LIMITED, BRAVO, MAGIC, THE EDGE, OAKTREE CAPITAL MANAGEMENT LLC, KKR AND COMPANY LP, FAIRFAX MEDIA LIMITED, NZME LIMITED – ASX NZM, STUFF LIMITED, JC DECAUX SA, APN OUTDOOR GROUP LIMITED, ADSHEL PTY LTD, HT&E LIMITED – ASX HT1

Nine fights tech giants with new ad model

Original article by Max Mason
The Australian Financial Review – Page: 14 : 17-Oct-19

Nine Entertainment Company has used its annual ‘upfronts’ to reveal that it will adopt a cost per completed view model for advertising across its digital platforms. Clients will be charged only if a video ad is viewed in full. The move is aimed at technology giants Facebook and Google, which have attracted scrutiny over their own advertising policies. Nine has also advised that it has amalgamated the data that has been gathered across its digital platforms.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, FAIRFAX MEDIA LIMITED

Thrones and Monty take Lions’ share

Original article by Stephen Drill
The Australian – Page: 26 : 24-Jun-19

DDB Sydney has won a Gold Lion at the annual Cannes Lions Festival of Creativity for its Grave of Thrones: Final Resting Place advertising campaign for pay-TV group Foxtel. Meanwhile, Mindshare Sydney won a silver Lion for a Foxtel cricket app which used artificial intelligence to forecast when a wicket was likely to fall. TBWA Melbourne, Naked Communications and VML&R are among the other Australia ad agencies that won awards at Cannes.

CORPORATES
DDB SYDNEY PTY LTD, MINDSHARE, FOXTEL MANAGEMENT PTY LTD, CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY, TBWA, NAKED COMMUNICATIONS AUSTRALIA PTY LTD, VML&R

Multi-million cash splash on poll eve

Original article by Lilly Vitorovich
The Australian – Page: 23 : 13-May-19

DDB Australia MD Leif Stromnes says Clive Palmer’s total expenditure on political advertising could potentially top $60m by 18 May. Data from Nielsen shows that United Australia Party had already spent some $39.1m on traditional media advertising up to 5 May. Stromnes notes that Palmer has bought reach very effectively, adding that his spending across TV, radio and newspapers is a "massive vote of confidence" for traditional media. The TV and radio advertising blackout on election advertising commences on 16 May, but print and online advertising will still be permitted.

CORPORATES
DDB HOLDINGS AUSTRALIA PTY LTD, UNITED AUSTRALIA PARTY, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, NIELSEN MEDIA RESEARCH AUSTRALIA, AUSTRALIAN GREENS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, 2GB, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

Palmer’s political ad spend tops $30m

Original article by Lilly Vitorovich
The Australian – Page: 20 & 22 : 22-Apr-19

New data from Nielsen shows that Clive Palmer’s United Australia Party has spent some $31.7m on newspaper, TV and radio advertising since September. The UAP significantly outspent the major political parties in the weeks immediately prior to the federal election being called. VMLY&R CEO Peter Bosilkovski notes that UAP has already spend more than the four major political parties during the 2016 election campaign. UAP’s advertising expenditure is expected to top $50m by election day.

CORPORATES
UNITED AUSTRALIA PARTY, VMLY&R, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

Mobile ad boom hits $4.2bn

Original article by Zoe Samios
The Australian – Page: 28 : 12-Mar-19

The latest IAB Australia Online Advertising Expenditure Report shows that spending on mobile advertising grew by 35 per cent year-on-year in 2018, to $4.2bn. Online advertising expenditure totalled $8.8bn overall, which is 11 per cent higher than in 2017. Spending on general display advertising totalled $3.3bn, with search and directories accounting for $3.4bn of the annual expenditure.

CORPORATES
INTERACTIVE ADVERTISING BUREAU AUSTRALIA, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD

Streaming eases pull-back in bank ads

Original article by Max Mason
The Australian Financial Review – Page: 18 : 8-Feb-19

Data from KPMG shows that advertising revenue for broadcast video on-demand services such as Foxtel Now and 7Plus rose 43 per cent to $61 million in the six months to December, compared to the previous corresponding period. Advertising revenue for traditional capital city free-to-air television and subscription TV fell by four per cent to $1.7 billion, with a fall in advertising by banks blamed for much of the decline.

CORPORATES
FOXTEL NOW, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, KPMG AUSTRALIA PTY LTD