Thrones and Monty take Lions’ share

Original article by Stephen Drill
The Australian – Page: 26 : 24-Jun-19

DDB Sydney has won a Gold Lion at the annual Cannes Lions Festival of Creativity for its Grave of Thrones: Final Resting Place advertising campaign for pay-TV group Foxtel. Meanwhile, Mindshare Sydney won a silver Lion for a Foxtel cricket app which used artificial intelligence to forecast when a wicket was likely to fall. TBWA Melbourne, Naked Communications and VML&R are among the other Australia ad agencies that won awards at Cannes.

CORPORATES
DDB SYDNEY PTY LTD, MINDSHARE, FOXTEL MANAGEMENT PTY LTD, CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY, TBWA, NAKED COMMUNICATIONS AUSTRALIA PTY LTD, VML&R

Multi-million cash splash on poll eve

Original article by Lilly Vitorovich
The Australian – Page: 23 : 13-May-19

DDB Australia MD Leif Stromnes says Clive Palmer’s total expenditure on political advertising could potentially top $60m by 18 May. Data from Nielsen shows that United Australia Party had already spent some $39.1m on traditional media advertising up to 5 May. Stromnes notes that Palmer has bought reach very effectively, adding that his spending across TV, radio and newspapers is a "massive vote of confidence" for traditional media. The TV and radio advertising blackout on election advertising commences on 16 May, but print and online advertising will still be permitted.

CORPORATES
DDB HOLDINGS AUSTRALIA PTY LTD, UNITED AUSTRALIA PARTY, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, NIELSEN MEDIA RESEARCH AUSTRALIA, AUSTRALIAN GREENS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, 2GB, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

Palmer’s political ad spend tops $30m

Original article by Lilly Vitorovich
The Australian – Page: 20 & 22 : 22-Apr-19

New data from Nielsen shows that Clive Palmer’s United Australia Party has spent some $31.7m on newspaper, TV and radio advertising since September. The UAP significantly outspent the major political parties in the weeks immediately prior to the federal election being called. VMLY&R CEO Peter Bosilkovski notes that UAP has already spend more than the four major political parties during the 2016 election campaign. UAP’s advertising expenditure is expected to top $50m by election day.

CORPORATES
UNITED AUSTRALIA PARTY, VMLY&R, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

Mobile ad boom hits $4.2bn

Original article by Zoe Samios
The Australian – Page: 28 : 12-Mar-19

The latest IAB Australia Online Advertising Expenditure Report shows that spending on mobile advertising grew by 35 per cent year-on-year in 2018, to $4.2bn. Online advertising expenditure totalled $8.8bn overall, which is 11 per cent higher than in 2017. Spending on general display advertising totalled $3.3bn, with search and directories accounting for $3.4bn of the annual expenditure.

CORPORATES
INTERACTIVE ADVERTISING BUREAU AUSTRALIA, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD

Streaming eases pull-back in bank ads

Original article by Max Mason
The Australian Financial Review – Page: 18 : 8-Feb-19

Data from KPMG shows that advertising revenue for broadcast video on-demand services such as Foxtel Now and 7Plus rose 43 per cent to $61 million in the six months to December, compared to the previous corresponding period. Advertising revenue for traditional capital city free-to-air television and subscription TV fell by four per cent to $1.7 billion, with a fall in advertising by banks blamed for much of the decline.

CORPORATES
FOXTEL NOW, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, KPMG AUSTRALIA PTY LTD

Don’t forget tech-savvy Boomers, brands told

Original article by Max Mason
The Australian Financial Review – Page: 14 : 5-Feb-19

A new report from consulting firm Ernst & Young has urged brands not to ignore Baby Boomers when it comes to their targeting of consumers. Jenny Young from EY notes that Baby Boomers account for 25 per cent of the population, and that 20 per cent of them spend at least 20 hours online each week. Young says media and entertainment companies need to broaden their customer strategies to ensure that they are not missing out on what she says is a large market segment. EY has also found that consumers are happy to give personal data to brands and media companies so long as it is kept securely and so long as it is used to improve their customer experience.

CORPORATES
ERNST AND YOUNG, MILKEN INSTITUTE

REA boss Wilson pins growth hopes on Asia

Original article by John Durie
The Australian – Page: 15 : 19-Dec-18

REA Group’s incoming CEO Owen Wilson says that continuing to provide value to customers and consumers will be his priority. Wilson also wants to expand the property listings group’s Asian operations, which currently account for about eight per cent of group revenue. Wilson will succeed Tracey Fellows, who will remain on REA’s board after becoming president of News Corporation’s Global Digital Real Estate business. News Corp has a controlling stake in REA.

CORPORATES
REA GROUP LIMITED – ASX REA, NEWS CORPORATION – ASX NWS, NEWS CORP AUSTRALIA PTY LTD, REALESTATE.COM.AU, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, FAIRFAX MEDIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Fall in ad spend the canary in coal mine

Original article by Nick Tabakoff
The Australian – Page: 15 & 18 : 18-Dec-18

Total advertising expenditure across all Australian media was down by over 10 per cent year-on-year in October, according to SMI. It is understood that figures for November will show a similar negative trend. Mark Coad, the CEO of media buyer PHD Australia, notes that advertising tends to be a good leading indicator of the overall economy, while fellow media buyer Chris Walton of Nunn Media says global factors such as the US-China trade war and Brexit could also be impacting on advertisers.

CORPORATES
SMI MEDIA INCORPORATED, PHD CREATIVE PTY LTD, NUNN MEDIA PTY LTD, UNILEVER PLC, PRICEWATERHOUSECOOPERS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA

Digital titans far from ad land’s biggest problem

Original article by Michael Bailey
The Australian Financial Review – Page: 6 : 12-Dec-18

Adveritas CEO Matthew Ratty estimates that advertising networks account for up to 40 per cent of fraudulent online ad revenue in Australia each year, making them a larger problem for the sector than digital giants such as Google and Facebook. He says the Australian Competition & Consumer Commission’s proposed crackdown on digital platforms should be broadened to include ad networks. Meanwhile, Indago Digital’s Tom Sadler says all advertisers that spend more than $5,000 a month online should use a third-party verification tool.

CORPORATES
ADVERITAS LIMITED – ASX AV1, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, INDAGO DIGITAL, DIGIVIZER PTY LTD, ESSENCE, GROUPM COMMUNICATIONS PTY LTD, UBER TECHNOLOGIES INCORPORATED

Domain eyes summer of sport boost

Original article by Max Mason
The Australian Financial Review – Page: 18 : 21-Nov-18

Property listings group Domain Holdings will have a significant marketing presence on Australian TV during the 2018-19 summer. Domain will be the naming rights sponsor of cricket, which will be broadcast by the Seven Network for the first time. Domain is also expected to be marketed heavily on the Nine Network following the merger between Nine Entertainment Company and Fairfax Media, which is Domain’s largest shareholder. CEO Jason Pellegrino is confident that Domain can increase its reach outside its core markets of Sydney and Melbourne.

CORPORATES
DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, CRICKET AUSTRALIA, AUSTRALIAN OPEN TENNIS