Original article by Brittney Rigby
Mumbrella – Page: Online : 5-May-20
The media agency-funded advertising expenditure market fell by 10.6 per cent in March, according to Standard Media Index, although newspaper bookings rose 30.2 per cent in response to COVID-19. The full extent of the impact of COVID-19 on advertising expenditure and marketing budgets is yet to be seen, and SMI AUNZ managing director Jane Ractliffe is tipping a decline of around 30 per cent in media agency bookings in April for both Australia and New Zealand.
SMI MEDIA INCORPORATED