Ad spend back 10.6% in March, but newspaper bookings soar 30.2% in response to COVID-19

Original article by Brittney Rigby
Mumbrella – Page: Online : 5-May-20

The media agency-funded advertising expenditure market fell by 10.6 per cent in March, according to Standard Media Index, although newspaper bookings rose 30.2 per cent in response to COVID-19. The full extent of the impact of COVID-19 on advertising expenditure and marketing budgets is yet to be seen, and SMI AUNZ managing director Jane Ractliffe is tipping a decline of around 30 per cent in media agency bookings in April for both Australia and New Zealand.

CORPORATES
SMI MEDIA INCORPORATED

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