Ad spend back 10.6% in March, but newspaper bookings soar 30.2% in response to COVID-19

Original article by Brittney Rigby
Mumbrella – Page: Online : 5-May-20

The media agency-funded advertising expenditure market fell by 10.6 per cent in March, according to Standard Media Index, although newspaper bookings rose 30.2 per cent in response to COVID-19. The full extent of the impact of COVID-19 on advertising expenditure and marketing budgets is yet to be seen, and SMI AUNZ managing director Jane Ractliffe is tipping a decline of around 30 per cent in media agency bookings in April for both Australia and New Zealand.

CORPORATES
SMI MEDIA INCORPORATED

2020 should deliver some good news for traditional media

Original article by Max Mason
The Australian Financial Review – Page: 15 : 8-Jan-20

GroupM expects Australia’s advertising market to record growth of about five per cent in 2020, compared with four per cent in 2019. Nicola Lewis of Group expects major digital platforms such as Facebook and Google to drive growth in the sector. She also expects traditional media companies to record "modest" growth in advertising revenue. Lewis adds that there could be further growth in the broadcast video-on-demand market as consumers upgrade to new TVs.

CORPORATES
GROUPM COMMUNICATIONS PTY LTD, IPG MEDIABRANDS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, OZTAM PTY LTD

2020 visions: big calls for new year

Original article by Max Mason
The Australian Financial Review – Page: 30 & 31 : 9-Dec-19

The CEOs of Australian media, digital media and advertising groups have shared their views on the outlook for their company in 2020 and the media sector in general. Bauer Media Australia CEO Brendon Hill says the deal to acquire Pacific Magazines will increase the publisher’s stability and allow it to increase its focus on the creation of compelling branded content, while Foxtel CEO Patrick Delaney says the pay-TV group’s large customer base will be its biggest advantage in 2020. Southern Cross Media Group CEO Grant Blackley says factors such as weak consumer sentiment and its flow-on effect on the advertising market will be the biggest challenge facing his company in 2020.

CORPORATES
BAUER MEDIA AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, AUSTRALIAN COMMUNITY MEDIA, SEEK LIMITED – ASX SEK, OOH!MEDIA LIMITED – ASX OML, CARSALES.COM LIMITED – ASX CAR, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, HT&E LIMITED – ASX HT1, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, PRIME MEDIA GROUP LIMITED – ASX PRT, SEVEN WEST MEDIA LIMITED – ASX SWM, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, STAN ENTERTAINMENT PTY LTD, GOOGLE AUSTRALIA PTY LTD, FACEBOOK AUSTRALIA PTY LTD, TWITTER AUSTRALIA HOLDINGS PTY LTD, TEN NETWORK HOLDINGS LIMITED, REA GROUP LIMITED – ASX REA, FETCHTV PTY LTD, JC DECAUX AUSTRALIA PTY LTD

A majority of Australians now see digital outdoor advertising each week

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

New data from Roy Morgan shows that a majority of 10.8 million Australians aged 14+ (52%) are now seeing digital outdoor advertising in an average week. This represents a significant increase of 10% points from four years ago, when only 42% reported seeing digital outdoor advertising. However, traditional outdoor advertising remains more prevalent. Now 15.6 million Australians aged 14+ (76%) are seeing traditional outdoor advertising such as billboards or posters in an average week. Overall, 78% of Australians see outdoor advertising of some type – including digital, billboard or posters – in an average week, an increase of 4% points on six years ago in 2013. These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes.

CORPORATES
ROY MORGAN LIMITED

Fall in ad spend the canary in coal mine

Original article by Nick Tabakoff
The Australian – Page: 15 & 18 : 18-Dec-18

Total advertising expenditure across all Australian media was down by over 10 per cent year-on-year in October, according to SMI. It is understood that figures for November will show a similar negative trend. Mark Coad, the CEO of media buyer PHD Australia, notes that advertising tends to be a good leading indicator of the overall economy, while fellow media buyer Chris Walton of Nunn Media says global factors such as the US-China trade war and Brexit could also be impacting on advertisers.

CORPORATES
SMI MEDIA INCORPORATED, PHD CREATIVE PTY LTD, NUNN MEDIA PTY LTD, UNILEVER PLC, PRICEWATERHOUSECOOPERS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA

Roy Morgan partners with Mobilewalla to create Australia’s largest device-based engagement and data enrichment platform

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-18

Thousands of Roy Morgan segments are now available across seven million Australian mobile devices to enable brand advertisers and media agencies to optimise the planning and buying of their next mobile campaign. Roy Morgan and Mobilewalla have announced a strategic partnership, leveraging Roy Morgan’s unique industry-based consumer segments together with Mobilewalla’s panel of more than seven million mobile devices in Australia, one million devices in New Zealand, and 20 million devices in Indonesia. These mobile devices can be engaged not only based on the location of the device, but also using thousands of Roy Morgan segments such as Helix Personas. Engagement is available through a wide range of DSPs including Google DBM, the Trade Desk, and the Adobe network. The platform can also be used to append the Roy Morgan customer segments and mobile-based behavioural data to clients’ own mobile device pools, effectively enriching their own device data. These devices can then be served advertising based upon time and location.

CORPORATES
ROY MORGAN LIMITED, MOBILEWALLA

Entertainment & Sports Sponsorship Gains World-First Audience Technology

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-18

TEG Analytics and Roy Morgan have announced the launch of Genome Audience Planner, a next-generation sponsorship planning and optimisation platform that provides the fastest and simplest way for advertisers to identify, reach and measure new sponsorship opportunities across the live sport and entertainment sector. The Australian media rights and sponsorship sector is worth more than $4bn. However, as an increasingly significant marketing and media channel, event sponsorship lags behind the audience science of other media. Genome Audience Planner brings together TEG’s extensive audience and live ticketing data of more than 14 million Australians with Roy Morgan Single Source, Australia’s largest and most comprehensive consumer data set for media and channel planning to profile the brand preferences and consumer choices of live audiences across the arts, entertainment and live sports sectors. For the first time the live entertainment sector can now be defined as a measurable "media channel" consistent with other media like television, digital or outdoor, enabling live entertainment to play a role inside a broader advertising strategy. Advertisers will be able to optimise sponsorship budgets across paid, owned and earned media, identify gaps and deepen consumer engagement and shape customer experiences.

CORPORATES
ROY MORGAN LIMITED, TEG ANALYTICS, TEG PTY LTD

Addressable TV advertising technology already reaches over 9 million Australians

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Aug-18

New research from Roy Morgan shows that over nine million Australians are already using the devices and services that addressable TV advertising technology requires, like smart TVs and streaming devices. However, broadcasters are only just starting to mature their own technologies and data stacks to be able to leverage connected devices such as smart TVs, streaming and set-top boxes to deliver personalised advertising. The services Australians already watch and that have the potential to deliver addressable TV today include Foxtel, Foxtel Now, Foxtel on Demand, Fetch, Google Play, 9Now, SBS on Demand, TENplay and 7Plus. Additional services that have the potential to deliver addressable TV but due to business decisions do not currently carry advertising and are watched by over 14.5 million Australians include Netflix, Stan, ABC iView, Quickflix, Ozflix, Bigpond movies, Dendy Direct, iTunes, Sports streaming, YouTube Premium and Amazon Prime Video. Roy Morgan CEO Michele Levine says the increasingly fast rate at which Australians adopt a multitude of new technologies does give great hope to traditional broadcasters developing addressable TV as a viable competitor to newer digital-centred services. Australians have shown an increasing willingness to try out new technologies and all the evidence from the marketplace shows that if done correctly addressable TV can be a formidable step forward for traditional broadcasters.

CORPORATES
ROY MORGAN LIMITED

Media probe pledge to protect journalism

Original article by Dana McCauley
The Australian – Page: 19 & 23 : 4-Jul-18

Australian Competition & Consumer Commission chairman Rod Sims says Facebook and Google are "clear competitors" to traditional media companies with regard to advertising revenue. He has told a conference in Sydney that the ACCC’s investigation into digital platforms will examine whether their growing share of ad revenue is having an impact on quality journalism in the publishing and broadcasting sector. Digital companies’ collection and use of consumer data will also be scrutinised by the inquiry.

CORPORATES
FACEBOOK INCORPORATED, GOOGLE INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, CAMBRIDGE ANALYTICA LLC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Amazon to trigger big change in ad spending

Original article by Sue Mitchell
The Australian Financial Review – Page: 16 : 20-Dec-17

UBS forecast that Amazon will boast revenue of $A3.5 billion in Australia by 2023, while Morgan Stanley expects it to be generating revenue of $A12 billion by 2026. Search marketing firm Adthena forecasts that Amazon’s share of internet searches in retail categories could be between 40 per cent and 70 per cent by 2023, which will require existing Australian retailers to change their advertising strategies and improve their online sites. PHD Media CEO Mark Coad notes that Amazon is effectively becoming a default search engine for some consumers when it comes to looking for products.

CORPORATES
AMAZON.COM INCORPORATED, UBS HOLDINGS PTY LTD, MORGAN STANLEY AUSTRALIA LIMITED, ADTHENA, PHD MEDIA, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, KOGAN.COM LIMITED – ASX KGN, THE GOOD GUYS, APPLIANCES ONLINE PTY LTD, M&C SAATCHI AGENCY PTY LTD, BOHEMIA