Original article by Max Mason
The Australian Financial Review – Page: 15 : 8-Jan-20
GroupM expects Australia’s advertising market to record growth of about five per cent in 2020, compared with four per cent in 2019. Nicola Lewis of Group expects major digital platforms such as Facebook and Google to drive growth in the sector. She also expects traditional media companies to record "modest" growth in advertising revenue. Lewis adds that there could be further growth in the broadcast video-on-demand market as consumers upgrade to new TVs.
GROUPM COMMUNICATIONS PTY LTD, IPG MEDIABRANDS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, OZTAM PTY LTD