2020 should deliver some good news for traditional media

Original article by Max Mason
The Australian Financial Review – Page: 15 : 8-Jan-20

GroupM expects Australia’s advertising market to record growth of about five per cent in 2020, compared with four per cent in 2019. Nicola Lewis of Group expects major digital platforms such as Facebook and Google to drive growth in the sector. She also expects traditional media companies to record "modest" growth in advertising revenue. Lewis adds that there could be further growth in the broadcast video-on-demand market as consumers upgrade to new TVs.

CORPORATES
GROUPM COMMUNICATIONS PTY LTD, IPG MEDIABRANDS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, OZTAM PTY LTD

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s