Nine faces ad hit with diminished Australian Open

Original article by Lilly Vitorovich
The Australian – Page: 19 : 25-Jan-21

Ben Willee from advertising agency Spinach says advertisers are worried what impact delaying the Australian Open tennis for three weeks might have on Nine’s audiences for the event. Nine has a $300 million, five-year broadcasting deal with Tennis Australia, on which it has sought concessions because of the delay, and it has won a discount of over 10 per cent on its $60 million payment for this year. Katie Rigg-Smith from media agency Mindshare notes television networks traditionally use live sport in the first quarter of the year to promote new and returning shows.

CORPORATES
SPINACH ADVERTISING PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TENNIS AUSTRALIA, MINDSHARE

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