Streaming eases pull-back in bank ads

Original article by Max Mason
The Australian Financial Review – Page: 18 : 8-Feb-19

Data from KPMG shows that advertising revenue for broadcast video on-demand services such as Foxtel Now and 7Plus rose 43 per cent to $61 million in the six months to December, compared to the previous corresponding period. Advertising revenue for traditional capital city free-to-air television and subscription TV fell by four per cent to $1.7 billion, with a fall in advertising by banks blamed for much of the decline.

CORPORATES
FOXTEL NOW, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, KPMG AUSTRALIA PTY LTD

Don’t forget tech-savvy Boomers, brands told

Original article by Max Mason
The Australian Financial Review – Page: 14 : 5-Feb-19

A new report from consulting firm Ernst & Young has urged brands not to ignore Baby Boomers when it comes to their targeting of consumers. Jenny Young from EY notes that Baby Boomers account for 25 per cent of the population, and that 20 per cent of them spend at least 20 hours online each week. Young says media and entertainment companies need to broaden their customer strategies to ensure that they are not missing out on what she says is a large market segment. EY has also found that consumers are happy to give personal data to brands and media companies so long as it is kept securely and so long as it is used to improve their customer experience.

CORPORATES
ERNST AND YOUNG, MILKEN INSTITUTE

REA boss Wilson pins growth hopes on Asia

Original article by John Durie
The Australian – Page: 15 : 19-Dec-18

REA Group’s incoming CEO Owen Wilson says that continuing to provide value to customers and consumers will be his priority. Wilson also wants to expand the property listings group’s Asian operations, which currently account for about eight per cent of group revenue. Wilson will succeed Tracey Fellows, who will remain on REA’s board after becoming president of News Corporation’s Global Digital Real Estate business. News Corp has a controlling stake in REA.

CORPORATES
REA GROUP LIMITED – ASX REA, NEWS CORPORATION – ASX NWS, NEWS CORP AUSTRALIA PTY LTD, REALESTATE.COM.AU, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, FAIRFAX MEDIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Fall in ad spend the canary in coal mine

Original article by Nick Tabakoff
The Australian – Page: 15 & 18 : 18-Dec-18

Total advertising expenditure across all Australian media was down by over 10 per cent year-on-year in October, according to SMI. It is understood that figures for November will show a similar negative trend. Mark Coad, the CEO of media buyer PHD Australia, notes that advertising tends to be a good leading indicator of the overall economy, while fellow media buyer Chris Walton of Nunn Media says global factors such as the US-China trade war and Brexit could also be impacting on advertisers.

CORPORATES
SMI MEDIA INCORPORATED, PHD CREATIVE PTY LTD, NUNN MEDIA PTY LTD, UNILEVER PLC, PRICEWATERHOUSECOOPERS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA

Digital titans far from ad land’s biggest problem

Original article by Michael Bailey
The Australian Financial Review – Page: 6 : 12-Dec-18

Adveritas CEO Matthew Ratty estimates that advertising networks account for up to 40 per cent of fraudulent online ad revenue in Australia each year, making them a larger problem for the sector than digital giants such as Google and Facebook. He says the Australian Competition & Consumer Commission’s proposed crackdown on digital platforms should be broadened to include ad networks. Meanwhile, Indago Digital’s Tom Sadler says all advertisers that spend more than $5,000 a month online should use a third-party verification tool.

CORPORATES
ADVERITAS LIMITED – ASX AV1, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, INDAGO DIGITAL, DIGIVIZER PTY LTD, ESSENCE, GROUPM COMMUNICATIONS PTY LTD, UBER TECHNOLOGIES INCORPORATED

Domain eyes summer of sport boost

Original article by Max Mason
The Australian Financial Review – Page: 18 : 21-Nov-18

Property listings group Domain Holdings will have a significant marketing presence on Australian TV during the 2018-19 summer. Domain will be the naming rights sponsor of cricket, which will be broadcast by the Seven Network for the first time. Domain is also expected to be marketed heavily on the Nine Network following the merger between Nine Entertainment Company and Fairfax Media, which is Domain’s largest shareholder. CEO Jason Pellegrino is confident that Domain can increase its reach outside its core markets of Sydney and Melbourne.

CORPORATES
DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, CRICKET AUSTRALIA, AUSTRALIAN OPEN TENNIS

Fellows moves house to global News Corp role

Original article by Lilly Vitorovich
The Australian – Page: 21 : 16-Nov-18

REA Group is seeking a new CEO after Tracey Fellows resigned to become president of News Corporation’s digital real estate business. Fellows, who will be based in New York in her new role, has been CEO of REA since August 2014. Shares in REA have gained around 62 per cent during her tenure, and the real estate listings group recently posted strong growth in earnings and revenue for the first quarter of 2018-19. Fellows will remain on the board of REA, in which News Corp has a controlling stake.

CORPORATES
REA GROUP LIMITED – ASX REA, NEWS CORPORATION – ASX NWS, NEWS CORP AUSTRALIA PTY LTD, REALESTATE.COM.AU, IPROPERTY GROUP LIMITED, HOMETRACK, SMARTLINE HOME LOANS PTY LTD, MOVE INCORPORATED, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, MACQUARIE GROUP LIMITED – ASX MQG, AUSTRALIA POST, MICROSOFT CORPORATION, DELL TECHNOLOGIES INCORPORATED, IBM CORPORATION

Warburton looks for next challenge

Original article by Max Mason
The Australian Financial Review – Page: 20 : 19-Oct-18

APN Outdoor Group will be delisted after the Federal Court approved the scheme of arrangement for its $1.2bn acquisition by JCDecaux. James Warburton has resigned as CEO APN Outdoor after 10 months in the role, and he will leave the outdoor advertising group on 31 October. He intends to seek another executive role, and says he has already received several approaches. APN Outdoor shareholders will receive $6.70 per share, including a special dividend of $0.30 per share.

CORPORATES
APN OUTDOOR GROUP LIMITED – ASX APO, JC DECAUX SA, OOH!MEDIA LIMITED – ASX OML, ADSHEL PTY LTD, HT&E LIMITED – ASX HT1, FEDERAL COURT OF AUSTRALIA, SYDNEY TRAINS, NEW SOUTH WALES. ROADS AND MARITIME SERVICES, TRANSPORT FOR BRISBANE, SYDNEY AIRPORT – ASX SYD

Opera House’s Everest promotion ‘probably illegal’: trust

Original article by Deborah Cornwall
The Australian – Page: 5 : 9-Oct-18

The New South Wales Government’s decision to allow advertising for the Everest horse race to be projected onto the Sydney Opera House’s sails continues to attract scrutiny. The NSW Heritage Trust’s conservation director Graham Quint suggests that the ads may be in breach of both the NSW Heritage Act and the federal Environment Protection and Biodiversity Act. He says the Heritage Act has clear guidelines for the projection of colours and images on the Opera House sails.

CORPORATES
SYDNEY OPERA HOUSE, NEW SOUTH WALES HERITAGE TRUST, NSW RACING PTY LTD, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY

Ex-media sales executive behind ad-ban campaign

Original article by Darren Davidson
The Australian – Page: 1 & 2 : 14-Sep-18

Denise Shrivell has confessed to being behind a "influence campaign" to try to persuade advertisers to pull their business from Sky News. Shrivell has worked as a sales executive with both News Corp and Fairfax Media, and she currently runs a small consulting business called MediaScope. She says she has "strong personal views" about some of the content that Sky News airs. Shrivell has also been involved in similar campaigns against the Seven Network and broadcaster Alan Jones, while she has admitted to having contact with US internet activist Sleeping Giants.

CORPORATES
SKY NEWS,{SHARE}NEWS CORP AUSTRALIA PTY LTD,{SHARE}FAIRFAX MEDIA LIMITED – ASX FXJ,{SHARE}SLEEPING GIANTS,{SHARE}2GB,{SHARE}MEDIA SCOPE