Digital titans far from ad land’s biggest problem

Original article by Michael Bailey
The Australian Financial Review – Page: 6 : 12-Dec-18

Adveritas CEO Matthew Ratty estimates that advertising networks account for up to 40 per cent of fraudulent online ad revenue in Australia each year, making them a larger problem for the sector than digital giants such as Google and Facebook. He says the Australian Competition & Consumer Commission’s proposed crackdown on digital platforms should be broadened to include ad networks. Meanwhile, Indago Digital’s Tom Sadler says all advertisers that spend more than $5,000 a month online should use a third-party verification tool.

CORPORATES
ADVERITAS LIMITED – ASX AV1, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, INDAGO DIGITAL, DIGIVIZER PTY LTD, ESSENCE, GROUPM COMMUNICATIONS PTY LTD, UBER TECHNOLOGIES INCORPORATED

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