Facebook defends itself against Twiggy Forrest attack

Original article by Patrick Durkin
The Australian Financial Review – Page: 3 : 29-Nov-19

Facebook has responded to claims that it is not doing enough to address the issue of fraudulent advertisements on its platforms. Carolyn Everson, Facebook’s global head of marketing, says it has launched a "massive crackdown" on scam ads and may take legal action against those responsible for them. Mining magnate Andrew Forrest has called for digital platforms to be treated in the same way as traditional media companies. He is among the high-profile Australians whose photos have been used in scam ads published on digital platforms such as Facebook and Google.

CORPORATES
FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM

Forrest wants tech giants to be accountable for ads

Original article by Max Mason
The Australian Financial Review – Page: 7 : 28-Nov-19

Fortescue Metals Group founder Andrew Forrest argues that technology companies such as Facebook should be treated in the same way as traditional media companies with regard to advertising content that appears on their platforms. He contends that digital companies are not doing enough to address the issue of fraudulent ads, and they must be accountable for the ads that are published on their platforms. Forrest is among a number of high-profile Australians whose images have been used to promote scams on social media platforms.

CORPORATES

New ACCC case targets Google

Original article by Paul Smith, Yolanda Redrup
The Australian Financial Review – Page: 19 & 22 : 5-Nov-19

The Australian Competition & Consumer Commission is preparing an antitrust case against Google over the collapse of mobile advertising group Unlockd. The ACCC’s case will centre on whether Google’s conduct in relation to Unlockd constituted a breach of section 46 of the Competition and Consumer Act, which prohibits the misuse of market power. Google is also the subject of antitrust proceedings in the US.

CORPORATES
GOOGLE INCORPORATED, UNLOCKD PTY LTD, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, ROKT PTY LTD, FITBIT INCORPORATED

Nine fights tech giants with new ad model

Original article by Max Mason
The Australian Financial Review – Page: 14 : 17-Oct-19

Nine Entertainment Company has used its annual ‘upfronts’ to reveal that it will adopt a cost per completed view model for advertising across its digital platforms. Clients will be charged only if a video ad is viewed in full. The move is aimed at technology giants Facebook and Google, which have attracted scrutiny over their own advertising policies. Nine has also advised that it has amalgamated the data that has been gathered across its digital platforms.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, FAIRFAX MEDIA LIMITED

Nine: Tech giants must share revenue

Original article by Max Mason
The Australian Financial Review – Page: 17 : 26-Sep-19

Google and Facebook account for the bulk of digital advertising revenue in Australia, and other players collectively receive just $0.29 of every dollar spent. Nine Entertainment Company has called for a "fair" revenue sharing arrangement between the digital giants and content producers, and it argues that a proposed new division within the Australian Competition & Consumer Commission should be responsible for ensuring that commercial contracts are fair to both parties.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

Facebook bans foreign-funded political ads during May election

Original article by Max Mason
The Australian Financial Review – Page: 3 : 5-Apr-19

Facebook is the latest social media company to advise that it will not accept foreign payments for political advertisements on its platform during the upcoming federal election. Twitter has previously announced such a ban, while Facebook has also banned foreign-funded political advertising in Indonesia during that nation’s presidential election. Meanwhile, Facebook has responded by the issue of fake news by establishing a fact-checking unit in partnership with Agence France-Presse.

CORPORATES
FACEBOOK INCORPORATED, TWITTER INCORPORATED, AGENCE FRANCE-PRESSE

Watchdog targets Google’s advertising

Original article by David Swan
The Australian – Page: 23 : 18-Mar-19

Australian Competition & Consumer Commission chairman Rod Sims has told the ThinkTV conference that he wants advertising technology companies such as Google to be more transparent about their pricing. Sims says insufficient transparency means advertisers are unsure what they are paying for, and that higher advertising prices are passed on to consumers in the form of higher prices for goods and services. Gary Nissim, the founder and MD of search agency Indago Digital, says there is still uncertainty as to how Google calculates cost per click and how its algorithms work.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, THINK TV, GOOGLE INCORPORATED, INDAGO DIGITAL, SEEK LIMITED – ASX SEK, REA GROUP LIMITED – ASX REA, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA

Break up Google to level field in media

Original article by Zoe Samios
The Australian – Page: 3 : 13-Mar-19

News Corp Australia has used its submission to the Australian Competition & Consumer Com­m­ission’s landmark review of digital platforms to propose forcing Google to sell either its search or advertising business. The media group contends that forced divestment may be the best way to address the market power of digital platforms. ACCC chairman Rod Sims recently noted that digital platforms are not subject to the same regulations as traditional media companies.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

Mobile ad boom hits $4.2bn

Original article by Zoe Samios
The Australian – Page: 28 : 12-Mar-19

The latest IAB Australia Online Advertising Expenditure Report shows that spending on mobile advertising grew by 35 per cent year-on-year in 2018, to $4.2bn. Online advertising expenditure totalled $8.8bn overall, which is 11 per cent higher than in 2017. Spending on general display advertising totalled $3.3bn, with search and directories accounting for $3.4bn of the annual expenditure.

CORPORATES
INTERACTIVE ADVERTISING BUREAU AUSTRALIA, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD

Digital titans far from ad land’s biggest problem

Original article by Michael Bailey
The Australian Financial Review – Page: 6 : 12-Dec-18

Adveritas CEO Matthew Ratty estimates that advertising networks account for up to 40 per cent of fraudulent online ad revenue in Australia each year, making them a larger problem for the sector than digital giants such as Google and Facebook. He says the Australian Competition & Consumer Commission’s proposed crackdown on digital platforms should be broadened to include ad networks. Meanwhile, Indago Digital’s Tom Sadler says all advertisers that spend more than $5,000 a month online should use a third-party verification tool.

CORPORATES
ADVERITAS LIMITED – ASX AV1, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, INDAGO DIGITAL, DIGIVIZER PTY LTD, ESSENCE, GROUPM COMMUNICATIONS PTY LTD, UBER TECHNOLOGIES INCORPORATED