News Corp bolsters its social media firepower

Original article by Lilly Vitorovich
The Australian – Page: 15 : 16-Dec-19

News Corp Australia has secured an exclusive deal to use the social display technology of US-based Polar. The technology will allow advertisers to run social media ads across the group’s news, entertainment and food websites. The technology will also be combined with the company’s own News Connect data platform. News Corp’s MD for digital solutions, Neil Robinson, says the company’s publications offer a safe environment for brands, which cannot be guaranteed on social media.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, POLAR, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC

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