Original article by Zoe Samios
The Australian – Page: 28 : 12-Mar-19
The latest IAB Australia Online Advertising Expenditure Report shows that spending on mobile advertising grew by 35 per cent year-on-year in 2018, to $4.2bn. Online advertising expenditure totalled $8.8bn overall, which is 11 per cent higher than in 2017. Spending on general display advertising totalled $3.3bn, with search and directories accounting for $3.4bn of the annual expenditure.
INTERACTIVE ADVERTISING BUREAU AUSTRALIA, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD