Palmer’s political ad spend tops $30m

Original article by Lilly Vitorovich
The Australian – Page: 20 & 22 : 22-Apr-19

New data from Nielsen shows that Clive Palmer’s United Australia Party has spent some $31.7m on newspaper, TV and radio advertising since September. The UAP significantly outspent the major political parties in the weeks immediately prior to the federal election being called. VMLY&R CEO Peter Bosilkovski notes that UAP has already spend more than the four major political parties during the 2016 election campaign. UAP’s advertising expenditure is expected to top $50m by election day.

CORPORATES
UNITED AUSTRALIA PARTY, VMLY&R, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

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