Lion takes up myth busting to put fizz back into beer

Original article by Simon Evans
The Australian Financial Review – Page: 13 & 18 : 23-Sep-15

Lion CEO Stuart Irvine says consumers widely believe that beer contains a lot of sugar and preservatives, but he notes that the sugar content is actually just 0.1 per cent. The Japanese-owned brewing giant will launch a $A10m marketing campaign during the 2015-16 summer to promote the low sugar content of beer, as part of its strategy to arrest a decline in sales of mainstream beer. Lion is also adding nutrition information to the packaging of its beer brands.

CORPORATES
LION PTY LTD, KIRIN HOLDINGS COMPANY LIMITED, CARLTON AND UNITED BREWERIES, SABMILLER PLC, PETALUMA LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, CROSER WINES, INFRASTRUCTURE AUSTRALIA, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, PLATINUM CAPITAL LIMITED – ASX PMC, TOOHEYS BREWING COMPANY PTY LTD, J BOAG & SON LIMITED, CASTLEMAINE PERKINS LIMITED

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