Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-14

A Roy Morgan Single Source survey has found that 39 per cent of Australians aged 14+ eat Vegemite (or similar spreads Promite and Marmite) at least once in an average seven-day period. The survey, which was carried out in the year to September 2014, also shows that 85 per cent of people who eat these spreads regularly were born in Australia. Some 43 per cent were born in New Zealand, while just 12 per cent of Australians who were born in Asia eat these spreads in an average seven days

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