Original article by Sue Mitchell
The Australian Financial Review – Page: 19 : 11-Dec-14

The market share of Australian supermarkets’ private-label brands has risen from 18 per cent to 21 per cent in the last two years. Research by Nielsen also shows that 76 per cent of consumers believe that the quality of home brands has improved. Kosta Conomos of Nielsen says that Generation Y in particular is embracing private-label groceries, and he forecasts that the market share of house brands will top 25 per cent within five years

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