Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-15
A Roy Morgan Research Business Single Source survey has found that the satisfaction level of the business customers of Australia’s four major banks was 67.6 per cent in the six months to November 2014. Satisfaction with non-big four banks was 72.2 per cent. The overall satisfaction level of Australian business banking customers is at a record high of 69.6 per cent, compared with 61.4 per cent in 2010. Westpac had the highest satisfaction rating in November (71.6 per cent). Meanwhile, the satisfaction level of the personal customers of Australian banks is now 82.8 per cent, a 6.5 per cent increase since 2010
CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB