Original article by Jessica Gardner
The Australian Financial Review – Page: 17 : 21-Jan-15

The William Hill brand will replace those of Sportingbet, Tom Waterhouse and Centrebet in Australia in the months ahead. The 80-year-old UK group, which is named for its founder, will begin with the Sportingbet name in February 2015. William Hill will foster awareness of its own brand by increasing its Australian marketing budget by $A10 million. Plans for the name change had been abandoned by Sportingbet founder Michael Sullivan, then-CEO of William Hill Australia, in October 2013

CORPORATES
WILLIAM HILL AUSTRALIA PTY LTD, WILLIAM HILL LIMITED, SPORTINGBET AUSTRALIA PTY LTD, CENTREBET INTERNATIONAL LIMITED, SBET AUSTRALIA PTY LTD, SPORTINGBET PLC, TOM WATERHOUSE (VIC) PTY LTD, TABCORP HOLDINGS LIMITED – ASX TAH, TATTS GROUP LIMITED – ASX TTS, BETEASY PTY LTD, LADBROKES GROUP PLC, PADDY POWER PLC