Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that 11 per cent of Australian women aged 14+ bought perfume in an average four-week period in the year to September 2014. However, this rises to 18 per cent for women in the 14-24 age group, compared with 10 per cent of women in the 50-64 age demographic. The proportion of women in the 25-34, 35-49 and 65+ age groups who purchased women’s perfume in any given four weeks was fairly consistent, at around nine per cent

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