Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that fewer than 15 per cent of Australian men bought fresh flowers in an average three-month period in the year to December 2014. The survey also shows that in the first quarter of 2014, 17.1 per cent of Australian men reported buying fresh flowers at least once in the previous three months. Meanwhile, 31 per cent of men who are engaged or planning to marry buy fresh flowers in any given three months, compared with 18.2% of men who are married

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