Original article by Sue Mitchell
The Australian Financial Review – Page: 13 : 10-Mar-15

AT Kearney estimates that corporate expenditure on "big data" will top $US114bn ($A147.6bn) by 2018. However, AT Kearney principal Ian St-Maurice notes that most companies are not satisfied with the return on this investment. St-Maurice says retailers such as Coles and Woolworths should focus on improving their service to customers who shop at their stores regularly, and suggests supplementing big data with consumer surveys and focus groups, particularly for people who shop elsewhere

CORPORATES
AT KEARNEY INCORPORATED, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, MYER HOLDINGS LIMITED – ASX MYR