Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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