Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-15

A Roy Morgan Single Source survey has found that 65 per cent of Australians aged 18+ ate chocolate at least once in an average four-week period in the year to December 2014. The survey also shows that across different Body Mass Indexes, the proportion of chocolate-eaters varies only slightly: 64 per cent of underweight adults, 64 per cent of those whose weight is acceptable and 65 per cent of overweight adults eat chocolate in an average four weeks. At 68 per cent, obese adults are the most likely to indulge in any given four weeks, but only marginally

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