Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-May-15

AdNear and Roy Morgan Research have announced an exclusive partnership that enables the latter’s Helix Personas segmentation tool to be targeted on over 11 million mobile devices across Australia and New Zealand. Marketers will be able to choose a Persona and then target them at specific times and locations, significantly extending their reach beyond traditional media. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time. This unique capability helps brands integrate their online and offline campaigns around audiences and optimise their spends across traditional and digital media.

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ROY MORGAN RESEARCH LIMITED, ADNEAR PTE LTD